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Flawless works overtime! Our instant PRO-long primer acts like a magnet to lock on your foundation for 15 fresh & flawless hours. This invisible stick primer glides directly onto skin for optimal wear and a natural-looking finish. Go longer. Stay flawless! How to apply Glide this innovative primer stick directly onto skin, then immediately apply foundation, blending together on face.
What it is: A pale-pink, pressed highlighting powder that transforms your complexion from dull to radiant. What it does: Fake awake in just one stroke with DandelionBenefit's long-lasting, pressed highlighting powder in ballerina-pink. Its shimmery, satiny, and radiant formula leaves an immediate perk-me-up finish that brightens up your faceeven at eight in the morning.
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It's a blushin' blockbuster! For the FIRST-TIME EVER, Benefit's famous box o’ powders are all together in one cheeky sweet spot. The exclusive Tips and Tricks show you how to create 2 easy looks: "do it up for daytime" and "pretty up for playtime." Kit includes: dandelion sugarbomb CORALista bella bamba hoola rockateur watt's up! Beauty Tip: Start with your favorite Box of Powder, then light up your pretty features with watt's up. Apply on cheek & brow bones for a soft glow that's gorgeous. Only $36
Benefit cheeky sweet spot value set $119 $36
New plush glosses glide on extra smooth and feel ahhh-mazingly silky & luxurious. The six irresistible shades, from sultry nudes to punchy pinks, come in soft-squeeze tubes with a custom tip designed for perfectly even application. Beauty bonus: They're the perfect partners for our bestselling Box O' Powders! dandelion (soft pearly pink)
fine-one-one sheer brightening color for cheeks & lips. fine-one-one to the rescue! This sheer brightening cheek & lip color gives your look instant lift, shape and pop. Glide on the three shades--pink champagne, sheer watermelon and soft coral--for a sheer coral pink flush that builds from soft & natural to bright & cheery.
They’re real! lengthens, curls, volumizes, lifts & separates. The jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had! 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results* *Results observed in a consumer panel survey
It's the first ever lash-hugging gel liner in a pen! This matte black gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! For a dramatic, modern look that's perfect for a night on the town, try this graphic wing technique. Get the Macy's exclusive look by watching the video or vising your Macy's Benefit counter! How to apply: Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate they're real! push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue. Beauty Tip: Double the real! Wear they're real! push-up liner and they're real! mascara together for beyond longer lashes and bigger-looking eyes. 91% said it was longwearing*, 81% said it was waterproof*, 88% said it hugged the lashline*, 84% said eyes looked visibly larger* *Results observed in a consumer panel survey on 32 women after 2 weeks
Benefit's soft focus highlighter turns on "watt" ya got with a delicate champagne glow that's gorgeous. With a cream-to-powder finish...it's a switch on "wow" for all complexions. You'll adore the smooth applicator & luminous sheen. Directions: Glide on cheek & brow bones...then sculpt with its soft glow blender for YOUR perfect gleam. Can be applied solo or over existing makeup.
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Bring on the brows! This innovative brush-on fiber gel adheres to skin & hair... creating brows where before there were none. It builds easily for thick, lush arches, thanks to a tapered brush for blending & precision tip for shaping. Available in two shades. Water resistant. Long-wearing. Natural-looking. Buildable. Directions: Using short pressing motions, stroke brush tip along brow to define shape. Comb through to blend & build brows.
Brightening camouflage for eyes & face Signs of stress & fatigue are a thing of the past with this innovative formula. This concentrated, creamy, blendable concealer instantly brightens & camouflages all-in-one. The three brightening neutral shades give every gal correction perfection. Includes a step-by-step concealing & brightening lesson and a handy little spatula.
our eyes can’t keep a secret...they’re the first to show signs of age & stress. It’s potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage.
What it is: A limited-edition, holiday advent calendar filled with 24 mini beauty essentials. What it does: Get a beauty surprise everyday with this holiday countdown. Each day, open the sweet shop doors to reveal a Benefit bestseller or surprise gift. Keep it for yourself, or give it to a fellow beauty addict.
WHY WE LOVE IT: Take it all off! Specially formulated to remove Benefit's best-selling they're real! mascara and they're real! push-up liner, this creamy gel is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. To use: Saturate a cotton pad and gently wipe away eye makeup. Rinse off. Beauty tip: Dip a clean cotton swab in they're real! remover to instantly fix any eye makeup mistakes. Suitable for sensitive eyes & contact lens wearers.
Quickly minimize the appearance of pores! Apply this silky, lightweight balm for translucent pore coverage and smoother-than-smooth skin. Pores...now you see ‘em, now you don’t! Oil-free for a silky smooth finish. Lesson included!
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What it is: The originaland still the bestrose-tinted cheek and lip stain. What it does: Benefit Benetint is the sexiest flush you can get from a bottle. a kiss-proof and smudge-proof, indelibly sheer tint, it gives an innocent yet provocative glow to keep everyone guessing.
Benefit Benetint $30
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When brows are your wow show them off by using the best kit available. The split pan contains shaded brow wax for shaping, filling-in and extending. The complementing powder is the overcoat keeping them up and smooth all day. With accessory tweezers and brushes, this little set is a powerhouse for brows.
What it does: This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease, eyeshadows stay vibrant and true. Contains sodium hyaluronate (known to hydrate) and Vitamins C & E (known to help fight signs of aging). What else you need to know: Stay don't stray now comes in two neutral shades to suit all skin tones (light/medium and medium/deep), and features a new "dip & dab" wand for easier application. Just a dab'll do ya! Beauty tip: Wear it alone to help even out eyelid discoloration and under eye circles...it's perfect for the no-makeup look.
What it is: A long-wear cream eye shadow that won’t crease or smudge. What it does: Benefit’s award-winning cream shadows are as crease-resistant and smudge-proof as ever! The 10 incredibly wearable shades (including original favorites RSVP, Birthday Suit, and Skinny Jeans) glide on easily and last all day. It’s fresh and fabulous color for all!
What it is: A soft-focus highlighter for face. What it does: This cream-to-powder highlighter turns up the wattage with a delicate, gorgeous champagne glow. Its smooth application and luminous sheen switches on the "wow" factor for any complexion. Apply it to cheeks and browbones, then sculpt with the soft-glow blender for your perfect gleam.
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For the lip that longs for full, rich color, your search for the perfect lipstick is over with these nine sumptuous shades. Now that your lips are flaunt-able, find a complementary Love Your Look creaseless cream shadow/liner and sheer cream blusher to complete your look. Benefit's Love Your Look makeup to match your lifestyle collection takes the guesswork out of gorgeous. Choose from three unique looks: The Lana light neutral shades The Gabbi medium neutral shades The Betty deep neutral shades Are your lips longing for more color? For instant glamour, slick on our new full-finish lipstick with a brush or straight from the tube.
Line your eyes with extra black liner that locks in your look...BADgal liner waterproof! This is the ultimate eye pencil for the perfect black line 365 days a year. The slimline pencil is the ideal sidekick to any BADgal mascara. And don't worry about BADgals, no matter what you're up to this waterproof formula won't budge until you take it off! For gentle, easy removal use gee...that was quick!
It's a REAL steal...they're real! mascara, push-up liner and remover at a value! Get bigger, sexier eyes and long lashes with our bestselling mascara and easy lash-hugging gel liner pen. Then take it all off with the waterproof eye makeup remover specifically designed for they're real! mascara and push-up liner. Limited-edition value set includes: they're real!, they're real! push-up liner mini and they're real! remover sample. How to apply: they're real!: wiggle wand from base to tip for maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. they're real! push-up liner: twist base once to “push up” gel liner to tip. Slowly guide along the lashline. they're real! remover: saturate a cotton pad and gently wipe away eye makeup. Rinse off. Beauty tip: Wear they're real! push-up liner AND they're real! mascara together for bigger, sexier eyes and long lashes beyond belief. Only $24
Hello...it's flawless time! This oil-free brightening liquid foundation builds from light to medium coverage for a natural complexion you can believe in. It's you...just more luminous & healthy looking. WHAT ELSE YOU NEED TO KNOW: broad-spectrum SPF 25 PA+++ protection** oil-free formula, natural finish, hydrating benefits, light-diffusing properties, available in 9 shades
Benefit So Hooked on Carmella: Floral vanilla. Exquisitely feminine. When it comes to Carmella, don’t ask and don’t tell. A light touch has admirers under her spell. Her sweet sensuality no one would guess. So exquisite, enticing..."an intimate caress.”
Limited-edition makeup set. Get all sorts of gorgeous with Benefit's beauty best sellers. This sexy gift give lashes beyond belief, bronzed smoother-than-smooth skin, a supermodel glow and shimmering golden nude lips. Set contains: • high beam • hoola • they’re real! mini • the POREfessional 0.25 oz. • ultra plush lip gloss mini in hoola Beauty tip: Stock up on these limited-edition sweet shoppe tins. They’re the ultimate one-size-fits-all gift.
What it is: A brightening, oil-free liquid foundation that builds from light to medium coverage with broad-spectrum SPF 25 protection. What it does: Get ready for a more hydrated and luminous you. This natural-finish foundation builds from light to medium coverage for a natural complexion and features light-diffusing properties and hydrating benefits. Its nourishing formula contains Benefit’s exclusive Oxygen Wow Hydrating Complex, which helps boost cellular respiration for a “plumping up” visual effect, protects against environmental stresses, and contains vitamin C and E derivatives known to prevent the signs of aging.
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Majorette booster blush to amplify your flush. Pep, poise & popularity! Majorette is your cream-to-powder booster blush. Wear this peppy pink-peach shade alone or under your favorite blush for an instant "pep-up." How to apply: To amplify your natural flush, twirl with fingertips and blend onto the apples of your cheeks to look pom-pom pretty! For extra pep and staying power, wear majorette under your favorite Benefit Box o' Powder. Beauty Tip: Twirl on for an instant perk-me-up...the refreshing "pom-pom peach & pomegranate" fragrance is chock full o' cheer!
Our TINTernational superstars and their matching hydrating balms all together in one sweet set! Wear the hydrating balms alone for a sheer kiss of color, or glide the mango butter formula on over our iconic tints to moisturize & condition. Set includes: benebalm lollibalm benetint medium, 4 ml lollitint medium, 4 ml Beauty Tip: Feeling both sweet & sexy? Mix and match your favorite tints and balms for your personalized color.
Benefit sweet tintations set $55 $26
It's an outdoor glow for the indoor gal! Benefit's newest pressed powder is a sunkissed rose glow for rich, enviable beauty in a box. Sweep Dallas across cheeks, chin, and forehead to lift away signs of dullness and give your complexion a naturally radiant and vibrant glow—so sheer, it's a wash of color that will benefit just about every skin tone.
Benefit Dallas $28