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Iron on...puff off! Puffies & creases look "satiny smooth" with our innovative under eye gel. The custom "ironing" tip instantly helps smooth the look of puffies & fine lines. Iron away for a smoother day! How to apply: Squeeze once and dot under each eye...then go back and glide on with "ironing" tip. Beauty Tip: puff off! works on bare skin or over makeup. When applying on top of makeup, gently pat with fingertips to blend. 94% said eye area looks smoothed* *Consumer panel survey on 31 women after 7 days.
Get bigger, sexier eyes and long lashes beyond belief with this they're real! starter set. It includes mini sizes of BEYOND EASY lash-hugging gel liner pen and bestselling lengthening mascara. How to apply: Position wand horizontally & wiggle from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
Bring on the brows! This innovative brush-on fiber gel adheres to skin & hair... creating brows where before there were none. It builds easily for thick, lush arches, thanks to a tapered brush for blending & precision tip for shaping. Available in two shades. Water resistant. Long-wearing. Natural-looking. Buildable. Directions: Using short pressing motions, stroke brush tip along brow to define shape. Comb through to blend & build brows.
Hello...it's flawless time! This oil-free brightening liquid foundation builds from light to medium coverage for a natural complexion you can believe in. It's you...just more luminous & healthy looking. WHAT ELSE YOU NEED TO KNOW: broad-spectrum SPF 25 PA+++ protection** oil-free formula, natural finish, hydrating benefits, light-diffusing properties, available in 9 shades
So hot, they're sizzlin'...six bestsellers all together in one sexy set. Mix & match your favorite mascara, primer, gloss and more to create a look that's hot to trot. Kit includes: the POREfessional mini: Apply to moisturized skin to help makeup stay put. Focus on problem areas & blend with fingertips. BADgal lash mini: Wiggle the wand at base of lashes then sweep upward from root to tip. Layer for added drama. ultra plush lip gloss mini in dandelion: Glide on lips for smooth, luscious color. dandelion mini: Brush lightly on to the apples of your cheeks. For the final touch, lightly brush all over face. benetint mini: Brush three strokes on the apples of your cheeks & blend quickly. Apply on lips & blend. girl meets pearl mini: For an exquisite glow, pat lightly over makeup. For soft pearlessence, wear alone. Beauty Tip: When pores come out of hiding during the day, use the POREfessional to touch-up over makeup. Only $27
Benefit sizzlin' six deluxe mini $60 $27
Why we love it! Flawless works overtime! Our instant PRO-long primer acts like a magnet to lock on your foundation for 15 fresh & flawless hours. This invisible stick primer glides directly onto skin for optimal wear and a natural-looking finish. Go longer. Stay flawless! How to apply Glide this innovative primer stick directly onto skin, then immediately apply foundation, blending together on face. Details The results are in…and they’re flawless! 94% said it helps foundation last longer* 97% saw an improvement in the look of skin/complexion* 94% said it increased foundation coverage* 97% said it enhanced foundation’s performance* *Results observed in a consumer panel survey when worn with hello flawless liquid foundation & powder. 15.5 g Net wt. 0.54 oz. Beauty tip Apply a thin layer of the POREfessional PRO balm to clean, moisturized skin. Next, smooth on stay flawless starting at the outer areas of the nose, moving downward toward the jawline. Smooth and pat product into skin using fingertips. Finish with hello flawless oxygen wow liquid foundation for complexion perfection! Read more.
What it is: A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look. What it does: This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. True story!
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Benefit's soft focus highlighter turns on "watt" ya got with a delicate champagne glow that's gorgeous. With a cream-to-powder finish...it's a switch on "wow" for all complexions. You'll adore the smooth applicator & luminous sheen. Directions: Glide on cheek & brow bones...then sculpt with its soft glow blender for YOUR perfect gleam. Can be applied solo or over existing makeup.
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ou name it, boi-ing hides it! This industrial-strength concealer camouflages dark circles, shadows and discoloration for a seamless, natural-looking finish without creasing or fading. It's the concealer that goes the distance. Allure Readers' Choice Award Winner 2012 Allure Readers' Choice Award Winner 2013
Benefit Boi-ing $20
Why we love it! Bring on the brows! This innovative brush-on fiber gel adheres to skin & hair…creating brows where before there were none. It builds easily for thick, lush arches, thanks to a tapered brush for blending & precision tip for shaping. Available in two shades. INNOVATIVE BRUSH-ON FIBER GEL: • Water resistant • Long-wearing • Natural-looking • Buildable 97% said brows looked fuller* 100% said it was smudge proof* 100% said it looked natural* 94% said results were long-wearing* *Results observed in consumer panel survey Who else loves it! Total Beauty Editor’s Choice Award Winner for Best Brow Color, 2014 Good Housekeeping's Beauty All-Star Awards, 2014 Star Beauty Awards for Best Brow Definer, 2014 Shape Beauty Awards for Best Brow Enhancer, 2014 How to apply Using short pressing motions, stroke brush tip along brow to define shape. Comb through to blend & build brows. Details 3.0g Net wt. 0.1oz. Beauty tip For the most natural look, start at the inner edge of your brow and move outward. Repeat to add more volume.
It's the first ever lash-hugging gel liner in a pen! This matte black gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! For a dramatic, modern look that's perfect for a night on the town, try this graphic wing technique. Get the Macy's exclusive look by watching the video or vising your Macy's Benefit counter! How to apply: Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate they're real! push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue. Beauty Tip: Double the real! Wear they're real! push-up liner and they're real! mascara together for beyond longer lashes and bigger-looking eyes. 91% said it was longwearing*, 81% said it was waterproof*, 88% said it hugged the lashline*, 84% said eyes looked visibly larger* *Results observed in a consumer panel survey on 32 women after 2 weeks
This portable kit is all you need to conceal, contour and line your eyes like a pro. Included brushes and illustrated makeup lesson shows you how in just 4 steps! How to apply Download the illustrated step-by-step lesson on how to apply. view instructions Details Kit includes: boi-ing 02 medium 1.8g Net wt. 0.06 oz. alabaster pink base shadow 0.8g Net wt 0.03 oz. cocoa shimmer contour shadow 0.8g Net wt 0.03 oz. rich chocolate brown liner shadow 0.8g Net wt 0.03 oz. Beauty tip Finish off your look with BADgal lash mascara for big, beautiful eyes AND lashes!
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Take your eyes from weary to wide-awake with ooh la lift. Our delicate pink balm helps send your bags packin' & brightens the under-eye area with light-reflecting pigments & raspberry extract. Just three dots under each eye & voila! It's like an instant eyelift! Tips and tricks: Apply three little dots under each eye & gently pat with fingertip. Reapply as needed for a perky-eyed pick-me-up.
fine-one-one sheer brightening color for cheeks & lips. fine-one-one to the rescue! This sheer brightening cheek & lip color gives your look instant lift, shape and pop. Glide on the three shades--pink champagne, sheer watermelon and soft coral--for a sheer coral pink flush that builds from soft & natural to bright & cheery.
WHY WE LOVE IT: Flawless works overtime! Our instant PRO-long primer acts like a magnet to lock on your foundation for 15 fresh & flawless hours. This invisible stick primer glides directly onto skin for optimal wear and a natural finish. Go longer. Stay flawless! HOW TO APPLY: Glide this innovative primer stick directly onto skin, then immediately apply foundation, blending together on face. DETAILS: The results are in...and they're flawless! 94% said it helps foundation last longer.* 97% saw an improvement in the look of skin/complexion.* 94% said it increased foundation coverage.* 97% said it enhanced foundation's performance.* *Results observed in a consumer panel survey when worn with hello flawless liquid foundation & powder. BEAUTY TIP: Do the twist! Remember to turn the stick down before replacing cap.
WHY WE LOVE IT: It's POREfect "hide"ration! Send dark circles and visible pores into hiding with fakeup hydrating crease-control concealer and the POREfessional primer. Set includes: the POREfessional & fakeup mini in 02 medium. How to apply the POREfessional: to use under makeup, apply to moisturized skin to help makeup stay put. Focus on problem areas & blend with fingertips. To use over makeup, pat on lightly over makeup & blend. How to apply fakeup: stroke fakeup underneath each eye. Using your ring finger, pat gently outward to blend. BEAUTY TIP: For total complexion POREfection, start with the POREfessional and follow with hello flawless oxygen wow brightening makeup.
Quickly minimize the appearance of pores! Apply this silky, lightweight balm for translucent pore coverage and smoother-than-smooth skin. Pores…now you see ‘em, now you don’t! Oil-free for a silky smooth finish. Lesson included!
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WHY WE LOVE IT: Operation shine control! The POREfessional: agent zero shine instantly minimizes shine and helps smooth the look of pores. Our invisible shine-control powder joins you in your top secret mission for smoother-than-smooth skin. Pores and shine don't stand a chance! Just twist, tap & sweep to look fresh-faced, without a trace! HOW TO APPLY: Twist off built-in brush from base. Then tap powder into lid and dip brush. Sweep on moisturized skin or over makeup to instantly mattify your complexion. Touch up over makeup during the day…or whenever shine dares to return.
Some kind-a gorgeous: the foundation faker. This oil-free, cream-to-powder formula is silky, even perfection for your complexion! This foundation faker will even out your skintone with lightweight, sheer coverage, making it look chart-topping gorgeous! Compact includes application sponge and mirror for touch-ups on the go! 0.34 oz. How to apply: Apply evenly all over face with accompanying sponge or fingertips. Beauty tip: Apply some kind-a gorgeous on top of "that gal" for natural looking radiance.
They’re real! lengthens, curls, volumizes, lifts & separates. The jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had! 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results* *Results observed in a consumer panel survey
Say bye-bye to open pores and hello to a flawless complexion with Benefit The Porefessional - a silky lightweight balm for translucent pore coverage and smoother-than-smooth skin.Quickly minimise the appearance of pores and get a picture-perfect complexion with Benefit The Porefessional. Complementing all skin tones and suitable for use under or over make-up, this oil-free skin hero will smoothen any open pores and unify the skin to make it look radiant and absolutely flawless. Pores...now you see 'em, now you don't!Directions of use: * To use under make-up, apply to clean, lightly moisturised skin. * Pat on problem areas and blend with fingertips. * To use over makeup, pat on lightly and blend.
The celebrity makeup artists secret... this satiny pink highlighter creates a young, radiant, fresh complexion on all skin tones. Use it as a spot highlighter or blend all over your complexion...the soft-focus sheen is enticing and sexy. Great soft blush and moisterizing lotion cream.
A healthy tan without airfare. Bring the warm tan of the islands to your face and spirits with hoola. The soft bronze powder leaves a healthy tan on even the palest of winter complexions. With a lush, fanciful brush, the sun dust sways across your skin like a warm summer breeze. It's sun with style that's completely gorgeous!
our eyes can’t keep a secret…they’re the first to show signs of age & stress. It’s potent! eye cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts including apple extract, known to help boost collagen, & loquat extract, known to help protect the skin from free radical damage.
Fight pores on the go! This mini-yet-mighty bestseller quickly minimizes the appearance of pores & fine lines for smoother-than-smooth skin. It's perfectly sized to toss in your purse for an instant touch up. How to apply under makeup: Apply to moisturized skin to help makeup stay put. Focus on problem areas & blend with fingertips. How to apply over makeup: Pat on lightly over makeup & blend. Beauty tip: The POREfessional makes a great guy buy! It's so lightweight & translucent, no one will know he's wearing anything. Only $42
Benefit POREfessional value size $62 $42
Benefit They're Real! Push-Up Liner Lash-Hugging Gel Liner Pen is a first ever lash-hugging gel liner in pen under Benefit. The black gel formula won't smudge, budge or dry out, and the innovative soft AccuFlexTM Tip hugs your lashline from corner to corner and makes your eyes bigger.
New plush glosses glide on extra smooth and feel ahhh-mazingly silky & luxurious. The six irresistible shades, from sultry nudes to punchy pinks, come in soft-squeeze tubes with a custom tip designed for perfectly even application. Beauty bonus: They're the perfect partners for our bestselling Box O' Powders! dandelion (soft pearly pink)
WHAT IT DOES: This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease, eyeshadows stay vibrant & true. Contains Sodium hyaluronate known to hydrate and Vitamins C & E, known to help fight signs of aging. WHAT ELSE YOU NEED TO KNOW: Stay don't stray now comes in TWO neutral shades to suit all skintones (light/medium & medium/deep) and features a NEW "dip & dab" wand for easier application. Just a dab'll do ya! HOW TO APPLY: Apply 3 tiny dots under your eyes & blend. Next apply 3 dots on eyelids & blend. Let set, then apply concealers & eyeshadows as usual. BEAUTY TIP: Wear it alone to help even out eyelid discoloration & under eye circles... it's perfect for the no-makeup look.
It's the gift that gets sweeter every day! Our advent calendar is filled with 24 mini beauty treasures. Open the sweet shoppe doors to reveal a Benefit bestseller or surprise gift. It's never been more fun to countdown to gorgeous. Set includes: that gal, 7.5 ml the POREfessional, 7.5 ml benetint, 2.5 ml high beam, 2.5 ml chachatint, 2.5 ml posietint, 2.5 ml stay flawless mini they're real! mini ultra plush in dandelion mini ultra plush lip gloss in A-lister mini ultra plush lip gloss in fauxmance mini BADgal lash mini stay don't stray in light/medium mini fakeup in 02 medium mini it's potent! eye cream mini total moisture facial cream mini ooh la lift mini watt's up! mini beauty sticky doodle pad heart-shaped paperclips pinky, polka-dot hair tie elastic hair band with bow charm metallic silvery hair tie Beauty Tip: Stock up on this limited edition set. It's the perfect gift for the gal who has it all!
Benefit candy coated countdown set $150 $99
It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Easy-to-remove Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits Water-resistant Ink black Satin finish Hook 'n' Roll brush: Patent-pending hook design & position catches, lifts & curls. How to apply: Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash. Beauty Tip: For super curl AND length, apply roller lash first to curl & lift your lashes then layer they're real! lengthening mascara on top. It's sexy drama beyond belief! 97% said it visibly lifts lashes* 87% said it gives long-lasting curl* 94% said eyes look more wide open* *consumer panel survey on 31 women after 4 weeks
Benefit They're Real! World's #1 mascara in blackBeyond mascaraWiggle wand from base to tip to achieve maximum volume, length & lift.Go Vertical! Stroke upward with the custom dome tip to curl & separate.3.0g Net wt. 0.1ozMade in France Benefit Watt's Up! is a champagne sheer highlighter that lights up the roomGlide on cheek & brow bones. Gently blend with fingertips for your perfect birthday glow.Soft focus highlighter for face2.5g Net wt. 0.08 ozMade in Italy
Benefit Cosmetics They're Real! Mascara Jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look Bestselling mascara on the market Travel Size: .10oz/3g (no box)
why we love it:This industrial-strength concealer camouflages dark circles, shadows and discoloration for a seamless, natural-looking finish without creasing or fading. You name it, boi-ing helps hide it!what else you need to know: in three shades to suit every skin tone. See-through lid helps you easily locate boi-ing in your makeup bag or handbag!
Benefit Boi-Ing - Light $20.96