BCBGMAXAZRIA Cocktail Dresses
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Tunisian designer Max Azria grew up in France, and learned a passion for fashion in the style capital of Paris. He launched his own label in 1989, taking inspiration from Parisian slang B.C.B.G, an expression meaning authentically classy. The notion of quality and elegance is central to the BCBGMAXAZRIA label, and the reason celebrities and fashion editors alike reach for its glamorous cocktail dresses when going to important events. Often frilly and always fabulous, the BCBGMAXAZRIA party dress is designed to follow fashions, but never fads.