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What it is: A sheer nude eye shadow primer. What it does: Packaged in a new squeeze tube with a precise needle nose, Eyeshadow Primer Potion is an ultra-sheer, totally nude base that glides onto the skin. The original, award-winning formula disappears instantly and is the ultimate eye prep for smoother, more vibrant shadow and all-day wear with absolutely no creasing.
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What it is: A small palette packed with nine neutral shades, and a how-to Glamour Guide to help you achieve the look. What it does: Natural Eyes comes housed in a sleek, mirrored tin with a step-by-step guide to creating universally flattering looks. It features nine neutral shadows, including three new hues, larger sizes of three complementary shadows, and three Too Faced favorites. Too Faced co-founder Jerrod Blandino designed the Natural Eyes Palette as the must-have solution for women who want to create a natural-looking eye appropriate for every day. This set contains: - 6 x 0.03 oz Eye Shadow in Cashmere Bunny (taupe matte), Sexpresso (deep brown matte), Push-Up (light bronze pearl), Erotica (Charcoal brown with gold flecks), Honey Pot (gold pearl), Chocolate Martini (deep espresso with gold shimmer) - 3 x 0.07 Eye Shadow in Heaven (cream matte), Silk Teddy (peach champagne shimmer), Nudie (fawn matte) - How-To-Glamour Guide What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
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What it is: A handpicked collection of eye shadows to create looks for the bedroom and beyond. What it does: This handpicked collection of eye shadows offers boudoir-worthy colors including five new shades just for this palette for a total of nine soft and sexy colors. Created with high concentrations of color, what you see is what you get: pigment-rich shades with a brilliant finish. As with all Too Faced palettes, a show-and-tell centerfold Glamour Guide is included to give you instructions on creating three Boudoir Eyes looks. What it is formulated WITHOUT: - Parabens
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What it is: Water-activated eye shadow palettes in colors that transform into a radiant, intense, metallic finish. What it does: These eye shadows can be used dry, like a traditional eye shadow, for a subtle shimmering effect, or wet, for a full-intensity pigment metallic finish. These remarkable properties give everyone the freedom to create any kind of eye look from simple to dramatic in seconds.
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What it is: A shimmering champagne eye shadow primer. What it does: Packaged in a new squeeze tube with a precise needle nose, this triple-duty product also works as a highlighter or eye shadow. The bestselling champagne shade is soft, versatile, and provides the ultimate eye prep for creaseless, more vibrant shadow and all-day wear.
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What it is: An ultrapigmented, long-lasting waterproof cream. What it does: Aqua Cream combines the highest-quality pigments with mother of pearl particles to give immediate rich color payoff with a luminous finish in just one application. Its long-lasting formulation will not crease or smudge under the most extreme conditions and its creamy and elastic texture allows for easy blending.
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What it is: A tawny matte eye shadow primer. What it does: Packaged in a new squeeze tube with a precise needle nose, this triple-duty product also works as a highlighter or eye shadow. Perfect for more mature customers or those who want to avoid shimmer, this versatile shade instantly brightens the eyes and provides the ultimate prep for creaseless, more vibrant shadow and all-day wear.
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What it is: A five-color eye shadow palette to add a splash of color to the eyes. What it does: Get the Dior Bird of Paradise summer look. Inspired by the shimmering burst of color in peacock feathers, this eye shadow palette offers five dazzling shades to dress your eyes.
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What it is: A complete shadow-and-liner palette to create two perfect looksnatural and intense. What it does: A customized, long-lasting eye-makeup look has never been simpler. This palette features Sephora's high-performing Color Mono Eyeshadow in four complementary shades, along with a matte liner in an eye-enhancing hue. This set contains: - 4 x eye shadows - matte liner What it is formulated WITHOUT: - Parabens
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What it is: A creamy, waterproof eye shadow. What it does: Make Up For Ever Aqua Black Waterproof Cream Eye Shadow contains a creamy, long-lasting formula that makes it easy to create the perfect smoky eye. Its rich black pigment creates the ultimate defining line and its creamy texture creates a sultry, smudgy effect.
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What it is: Urban Decay’s groundbreaking new eye shadow formula. What it does: This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
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What it is: A vibrant eye shadow palette in five pigmented shades. What it does: These sleek palettes feature five eye shadows to color, contour, sculpt, highlight, and line your eyes in an eight-hour, budge-proof formula. Whether you choose to go for neutral tones or bold with pops of color, these alluring palettes feature silky, buildable powders that create a seamless layering of pure color and a radiant finish that lasts and lasts. Brush on these shades in five simple stepsall over, lid, crease, highlighter, and linerand design your own customized eye look. Wear these shadows wet or dry, and contour, sculpt, and lift with soft day colorsor intensify your look with dramatic evening hues for smoky effects.
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What it is: A mini mirrored compact featuring two crease-proof NARS eye shadows in modern, complementary shades. What it does: This long-wearing, crease-resistant formula is uniquely paired in dazzling and creative color combinations, expertly coordinated by François Nars. Worn together or alone, these shades are richly pigmented and can be applied sheer or built up for a more dramatic effect. Used wet, these shadows also double as eyeliners.
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What it is: A high-intensity color eye shadow. What it does: This vibrantly colored shadow imparts a mega-watt sheen. The velvety-smooth formula glides on effortlessly for an extra creamy, opaque, foiled effect. What it is formulated WITHOUT: - Parabens - Sulfates - Synthetic Fragrances - Synthetic Dyes - Petrochemicals - Phthalates - GMOs - Triclosan
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What it is: A super skinny, sleek palette of seven eye shadows that harmoniously marry with a creamy, sumptuous finish. What it does: A super skinny and sleek design will instantly make these seven harmonized shadows become your eye essentials. Each palette of shimmery metallics, buttery mattes, and lustrous sheens are made with advanced pigments that allow true, instant color payoff, and long-lasting plush performance. Marc invites you to play and become your own Style Eye-Con. This set contains: The Lolita 206: - 7 x Eye shadows in matte off-white cream, matte nude, matte dark coffee brown, metallic warm pink with iridescent glitter, iridescent champagne pink sheen, light peach sheen, rosy copper sheen. The Vamp 208: - 7 x Eye shadows in midnight blue with iridescent shimmer, silver taupe sheen, matte off-white, metallic burgundy, metallic jade green, metallic golden brown, black with iridescent shimmer. The Tease 202: - 7 x Eye shadows in purple sheen, matte grayish purple, matte pale pink, iridescent champagne sheen, metallic pastel pink with gold shimmer, matte bright aubergine, deep aubergine with iridescent shimmer. The Starlet 204: - 7 x Eye shadows in metallic muted lilac, metallic champagne pink, metallic dark copper brown, metallic bright copper, metallic gold, metallic bluish silver, metallic gunmetal gray. The Siren 210: - 7 x Eye shadows in cloud white pearl, rusty red pearl, copper shimmer, marigold shimmer, seafoam pearl, cobalt pearl, sea smoke glitter pearl. The Dreamer 212: - 7 x Eye shadows in baked crème matte, golden tan shimmer, french vanilla satin, deep espresso matte, warm peach matte, fiery copper shimmer, warm gold shimmer. The Night Owl 214: - 7 x Eye shadows in champagne sheen with silver glitter, intense black matte with iridescent glitter, metallic golden bronze, matte creme, mermaid sheen with subtle iridescent shimmer, cocoa matte with rose gold shimmer, rich matte espresso. The Enigma 216: - 7 x Eye shadows in matte caviar black, deep gray pearl, metallic slate green, peony pearl with gold glitter, soft pink matte, metallic taupe with iridescent shimmer, rosy champagne pearl The Parisienne: - 7 x Eye shadows in deep blue-gray pearl, metallic royal blue, pale blue pearl with silver shimmer, cool matte beige, matte vanilla crème, bronzed espresso sheen, matte burgundy with iridescent glitter
What it is: A decadent mirrored palette that celebrates the most seductive eye looks of all time. What it does: From sexy neutrals to passionate purples and sultry, smoky grays, The Return of Sexy offers a complete range of shades paired with a variety of mattes, shimmer, sparkle, and pearl finishes. This take-anywhere palette includes 15 must-have shadows organized into three provocative collections: The Ingénue, The Icon, and The Bombshell. Tucked beneath the mirror are three detailed get-the-look cards for easy step-by-step application. This set contains: - 15 x 0.035 Eye Shadows - 0.04 oz Perfect Eyes Waterproof Eyeliner in Perfect Black - 0.17 oz Deluxe Shadow Insurance Eye Shadow Primer
What it is: A highly pigmented, water-based formula for the face and body. What it does: Aquarelle is formulated to give intense color with a long-lasting result. Its high pigment allows for uniform application and the light texture remains comfortable on the skin. Aquarelle can be used to line the eyes or create a design on the face or body.
What it is: Single-color eye shadows in an array of colors and textures. What it does: Mix and match NARS Single Eyeshadows to create great-looking personal combinations for the eyes. Textures range from translucent highlights and subtle mattes to shimmering glitters.
What it is: A versatile eye shadow primer that imparts a sexy, soft-focused light and a subtle metallic sheen whether worn as a base for color or alone. What it does: This long-wearing primer enhances eye shadow and adds just a touch of golden metallic flair. It can be worn alone for a touch of shimmer or as a primer, instantly intensifying color and providing effortless blending. The vitamin-enriched, silicone-based formula glides over lids, smoothing the appearance of crepe-like skin, and brightening dull or discolored lids.
What it is: An eye shadow primer guaranteed to go the distance. What it does: This is your full-coverage insurance policy against all fading, creasing, melting, blurring, oil slicked, and hard-to-blend eye shadow accidents. Our silicone based eye shadow primer transforms any eyeshadow into a perfectly blendable, color-drenched, intensified version of itself, then locks it down perfectly until you take it off. This soothing formula evens out the skintone on your lids and smoothes lines while securing a barrier between the oils of your skin and your makeup, so no shadow catastrophes will ever happen again. What it is formulated WITHOUT: - Parabens - Sulfates - Synthetic Fragrances - Synthetic Dyes - Petrochemicals - Phthalates
What it is: An eye shadow trio featuring stila's award-winning formula. What it does: Three complementary shades in one: base, crease, and liner make your makeup a complete breeze. Each trio contains three shades pressed into one piece, which can fit into any stila refillable compact.
What it is: A vibrant, waterproof, shimmering cream eye shadow. What it does: This vibrant, lively, buildable eye shadow with a waterproof formula begs to be worn. It has a luxurious formula for a spongy, bouncy texture and pampers delicate skin with soothing aloe extract & vitamin E. The highly pigmented shades provide a long-wearing shimmering finish so your eyes will look their best all day. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates - GMOs - Triclosan
What it is: An eye shadow duo of pure, intense color with antiaging benefits. What it does: BareMinerals READY Eyeshadow provides exceptionally vivid, long-wearing complementary colors in an ultrasmooth, silky texture for effortless application and seamless blendability. Powered by bareMinerals' proprietary SeaNutritive Mineral Complex along with powerful antioxidants, cold-pressed borage oil, caffeine, and cucumber, these ingredients are known to deliver antiaging benefits including depuffing and antioxidant protection for a softer, smoother, revitalized eye area. It looks like a powder, but feels like a cream and delivers a beautifully vivid color. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
What it is: An eye shadow palette with four shades that range from subtle to vivid for subversive contrast. What it does: True to Dolce & Gabbana form, this eye shadow quad features captivating textures and shades that range from matte and metallic to satin and pearl. Plush matte hues provide pure, buildable color that’s perfect for creating a translucent wash on the lid or dense color for a smoky effect. The metallic shades, in gleaming golds, showcase the eyes with depth and intensity.
What it is: An alluring eye shadow palette that caters to your every whim offering a range of iridescent, matte, and satin shadows. What it does: Featuring six sultry shades, this versatile eye shadow palette transforms your look with endless possibilities from nude to couture to smoky. Packaged in a luxurious, silver-tone compact that you'll want to put on display, the universally flattering colors accent any eye shape.
What it is: A quad of pure, intense eye shadows with antiaging benefits. What it does: BareMinerals READY? Eyeshadow provides exceptionally vivid, long-wearing complementary colors in an ultra-smooth, silky texture for effortless application and seamless blendability. Powered by bareMinerals' proprietary SeaNutritive Mineral Complex along with powerful antioxidants, cold-pressed borage oil, caffeine and cucumber, these ingredients are known to deliver antiaging benefits including depuffing and antioxidant protection for a softer, smoother, revitalized eye area. It looks like a powder, but feels like a cream and delivers a beautifully vivid color. What it is formulated WITHOUT: - Parabens - Sulfates - Synthetic Fragrances - Synthetic Dyes - Petrochemicals - Phthalates - GMOs - Triclosan Size: 0.17 oz
What it is: A palette of 15 NARS signature eye shadow shades for creating unlimited artistic effects. What it does: Connect with captivating colors that will have all eyes following you. Ready to wear every day, every way15 signature eye shadow shades every NARSissist adores. This set contains: - 0.003 oz x 15 eye shadow in: All About Eve I (flesh toned neutrals), Madrague II (matte caramel), Fez (velvety cocoa), Bali (neutral), Coconut Grove (deep brown infused with reflections), Madrague I (matte cream), Nepal (soft sheer rose), Ashes to Ashes (shimmery violet based brown), Brousse II (black violet), Mekong (espresso infused with gold), Bellissima I (shimmering beige with subtle glitter), Lhasa (lavender grey), Bad Behavior (deep pewter), Dogon II (charcoal black), Pandora II (matte black)
What it is: A color-coordinated eye shadow trio. What it does: Create beautiful eyes effortlessly with Smashbox's award-winning eye shadow trios. These perfectly coordinated hues take the guesswork out of choosing what shades to wear together. Each trio features a base, contour, and highlight shade for mistake-proof application. Plus, three shades in one pot equal a travel-friendly necessity for the girl on the go. Peel back the shade label for easy-to-follow Get-the-Look application tips. What it is formulated WITHOUT: - Parabens
What it is: A range of shadows featuring highly pigmented, long-lasting colors with a shimmer finish. What it does: Watch makeup go from everyday to extraordinary with this endless array of colors and finishes. These shadows provide superior color, coverage, and long-lasting wear (up to 10 hours) thanks to the Color Eye Last complex, which includes an exclusive combination of up to 70 percent pigments, pearls, and shimmer particles. The shadows are also exceptionally easy to apply with micronized pigments that make for an ultrasmooth, blendable texture.
What it is: A one-of-a-kind, buildable, high-metallic cream eye shadow with a striking foil finish. What it does: Create a variety of effects with stila’s revolutionary foil-finish eye shadow that builds from a light, sheer shimmer to a high-metallic opaque. The set includes a deluxe Stay All Day® Liquid Eye Primer, which preps, primes, and creates long-lasting adhesion to lids. It also includes a handy mixing tray for easy use; simply apply, combine, and shine. This set contains: - 0.07 oz Eye shadow - 0.06 oz Primer What it is formulated WITHOUT: - Sulfates - Phthalates
What it is: An all-matte palette with 12 exclusive eye shadows. What it does: By popular demand, tarte is introducing an all-matte shadow palette featuring 12 never-before-seen shades to inspire, celebrate, and empower real women. As beautifully diverse as the brand’s loyal fans, this sleek, statement palette features tarte’s signature Amazonian clay-infused, long-wear eye shadows in a mix of liner, lid, and crease shadow shades. The palette also includes a step-by-step guide for creating smoldering, versatile looks that take you from daytime to playtime. This set contains: - 12 x 0.053 oz Shadows in Free Spirit (cream), Force Of Nature (nude), Dreamer (warm brown), Multi-Tasker (chocolate), Caregiver (pale pink), Natural Beauty (mauve), Best Friend (mulberry), Bombshell (dark plum), Super Mom (ivory), Wanderer (light brown), Power Player (taupe), Fashionista (black). - Step-by-step look guide What it is formulated WITHOUT: - Parabens - Phthalates
What it is: A highly pigmented eye shadow that creates a glittering wash of sequin-like sparkle. What it does: This eye shadow delivers instant glamour in a perfect blend of pigment and pearl that glides on smoothly and delivers a weightless wash of vibrant shimmer on the eye. The high-tech formula provides excellent color release and all-day wear, plus the shadows are buildable and can be worn either wet or dry.
What it is: An award-winning eye shadow in a refillable compact. What it does: Inspire your inner artist and create a palette of color with stila's award-winning eye shadows. The assortment offers something for every stila girlfrom classic neutrals to the trendsetting shades in mattes and shimmers. The high-quality formula and texture can be worn wet or dry.
What it is: A velvety-smooth cream formula that goes on easily and lasts all day without creasing or smearing. What it does: Bobbi's bestselling and award-winning formula uses new polymer technology to provide superior adhesion to eyelids. It dries down to a matte veil of color that won't budge, smudge, or crease and can be used as an allover color or highlighter and layered for extra intensity.
What it is: A luxurious palette with 12 eye shadows, curated to illuminate the wearer’s inner beauty. What it does: Inspired by the spiritual notion that true beauty is revealed from within, stila created endless looks with this Eyes Are The Window™ Shadow Palette. These carefully curated palettes mirror an aspect of inner beauty: Mind, Body, Spirit, Soul. Each palette inculdes 12 luxe eye shadows that range from calming, soft shades to smoky hues that can be mixed and matched and worn wet or dry. Encased in exquisite, jewelry-inspired compactsa blend of rose, yellow, and white goldsthis shadow palette includes a look book curated by Sarah Lucero, stila’s Global Executive Director of Creative Artistry. This set contains: - Look book for step by step looks - 12 x 0.51 oz Eye shadows What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
What it is: Eyecolors in a variety of brilliant shades and versatile textures. What it does: These Eyecolors provide a variety of coverage options, from opaque allover lid color and crease contouring to shimmering, translucent shades that add subtle or dramatic highlights. Use them wet or dry and mixed together with other bareMinerals products to customize colors as you desire. Their consistency makes them incredibly easy to apply and blend.
What it is: A three-in-one gel-based eye primer, shadow, and liner that glides on with ease and stays in place until you say when. What it does: This advanced, creamy, multi-pearl formula is infused with emollients for smooth, comfortable application. It provides rich, bold color and more than six hours of continuous wear that won't fade or crease over time.
What it is: A sparkly eye shadow with a refined and sophisticated feel. What it does: This dazzlingly sparkly shadow innovates with a chic feel and not a single speck of chunky glitter. Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics for an effect that’s out of this world. And since Moondust has minimal fallout, the sparkle stays on your lids (and off your cheeks). What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
What it is: An opulent formula that looks like liquid metal on lids and reflects light beautifully. What it does: Developed with highly reflective pearls, this high-shimmer, high-pigment formula applies smoothly and evenly and stays crease free for long-lasting wear.
What it is: A captivating, cool-toned eyeshadow palette with a savvy composition of colorsthree large base shades and nine transformative accent huesfor a spectrum of stunning eye looks. What it does: From subtle to sultry, experience a rebirth of color and explore endless eye looks with the Chrysalis Eyeshadow Palette. Featuring cool-toned shades in an ingenious arrangement that gives you the biggest basics and the most accent hues, now you'll have the freedom to create your heart out without running out of the go-to colors. Relish in the luxurious texture of triple-milled powder, which picks up instantly and lays down with a one-sweep, full-coverage application. The patented Power Last™, long-wearing formula gives you buildable, from dawn-to-dusk drama, while an infusion of antioxidants including rose extract and vitamins A, C, and E all work to keep your eyelids hydrated and protected. This set contains: - 3 x 0.095 oz Eye Shadow in Lifelike (matte cream), Lunar Lights (pearl gray), Lucid (sparkle rose) - 9 x 0.049 oz Eye Shadow in Hybrid Moments (matte deep purple), Mezzanine (sparkle violet), Transition (pearl mauve), Glasswing (matte caramel), Melancholia (pearl silver), Black Milk (matte gray), Graphic Nature (pearl charcoal), Entombed (pearl blue), Tornay (matte navy) What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates