Add Sale Alert
A new take on tradition - Bobbi's inspiration for this highly pigmented, incredibly blendable formula comes from classic kohl eyeliners. Her reason? This richly colored liner can be applied to the inner eye and lash waterline without tugging or pulling-plus, its uniquely soft texture creates a dramatic smokey eye in seconds. Comes in six super-saturated shades that blend quickly with the convenient dual-ended smudger. Each pencil comes with a complimentary sharpener.
What is it: This new brush does double duty—use it to line eyes for definition and smudge color for a dramatic, smokey look. Who is it for: The simplest way to achieve a standout eye — this tool was designed specifically for applying formulas like Long-Wear Gel Sparkle and Long-Wear Gel Eyeliner. Bristles pick up the perfect amount of product and brush heads are shaped for flawless applicationWhy is it different: With two ends working in concert, this brush is something you won’t want to be without. The Ultra Fine Eyeliner end is fully retractable, so this brush does double duty—on demand. How do I use it: Use the Cream Smudge Brush to apply product all over the lid. Then use the Ultra Fine Eye Liner end of this dual-ended brush to apply product along the lash line. Brush is retractable and comes with a protective cap.
What is it:Bobbi's secret to making eyes stand out is all about definition. This unique gel-based pencil delivers richly pigmented color and precision lining with sweat and humidity-resistant 12-hour wear. The best part? A twist-up design lets you apply on the go, while a built-in sharpener ensures the most precise application every time. Who is it for: Women who want an ultra precise eye liner look that's smudge-resistant and fade-proof.Why is it different: The perfect combination of waxes and emollients imparts intense, super-saturated color that doesn't flake and stays color true all day - for up to 12 hours of water-resistant wear. Plus, its silky-soft and creamy texture gives it a lightweight, comfortable feel without tugging or pulling.How do I use it: Apply as close to the lash line as possible and line the entire length of the lid. To sharpen, remove the cap with built-in sharpener at the end of the pencil and use to sharpen tip as needed.
The wait is over: for those who want the benefits of Bobbi's Long-Wear Gel Eyeliner in pencil form, here it is. This richly pigmented formula really goes the distance, staying put for 12 hours. Long-Wear Eye Pencil's densely pigmented formula glides on smoothly, for intense definition that lasts all day, so there's no need to worry about smudging or smearing. Apply in the morning and wear it into the night. Each pencil comes with a complimentary sharpener.
This award-winning liner gives you the look of liquid liner with the ease & feel of a gel formula. Long-wearing, water-resistant color glides on & lets you get it just right before it dries - then stays without a smear or crease.To apply: Dip tip of Ultra Fine Eyeliner Brush (coat both sides of brush head). Wipe off excess before applying to eye. Work quickly as product becomes transfer-resistant once dry. To remove, use Instant Long-Wear Makeup Remover.
Get Sale Alert