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What it is: The most anticipated sequel of the decade, Naked2 features a dozen pigment-rich taupe and gray-beige neutrals, plus five exclusive, new shades. What it does: The follow up to the original bestselling Naked palette, this stunning second edition proves that neutral is anything but boring. Showcasing a dozen completely different shades than the first bronze-based collection, it includes a stunning range from pale and deep, to matte and sparkly. You'll achieve a host of new neutral looks, smoky dramatic eyes, and everything in between. The palette also includes a double-ended, cruelty-free Good Karma Shadow/Crease Brush (available only in this palette), and four sample packettes of Eyeshadow Primer Potion.
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What it is: A universally flattering palette that features 12 eye shadows with a distinctly Urban look. What it does: This long, lean, and seductive case comes packed with 12 gorgeous neutrals that work for absolutely everyone. Shades range from delicate champagne to gritty gunmetal, and feature five stunning new shades. A variety of textures, including glitter, shimmer, and matte, ensure that you'll never get bored. This versatile palette can go from office appropriate to a night on the town. The mirrored case also features a new professional-quality, cruelty-free Good Karma Eyeshadow Brush, and comes with four free Eyeshadow Primer Potion sample packettes.
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What it is: Urban Decay’s groundbreaking new eye shadow formula. What it does: This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact.
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What it is: A luxury lipstick that delivers intense color payoff plus creamy shine. What it does: Revolution Lipstick is rich, buttery lipstick at its bestwith the signature Urban Decay pigment-rich color you crave. Addictive to apply (and even more addictive to wear), Revolution Lipstick glides on without dragging or skipping and hugs every curve. Just one swipe gives you a big, gorgeous lay down of color. And with shades that range from gorgeous nudes to bold brights, there’s something for everyone.
What it is: A 24/7 Double-Ended Eye Pencil specially designed to pair with the gorgeous neutrals in Urban Decay’s Naked palettes. What it does: Inspired by their namesake palette, these Naked 24/7 Glide-On Double-Ended Eye Pencils are perfect for completing any Naked eye look. Each pencil includes two versatile liner shadesthree of the eight shades in the lineup are all-time bestsellers, while the other five are new and exclusive. The same amazing formula as the award-winning 24/7 Eye Pencils you know and love, these liners glide on, stay creamy for blending, and dry down to a waterproof finish that won’t budge.
What it is: A limited-edition mini lip set loaded with six mini shades of Revolution Lipstick, plus a full-size, 24/7 Glide-On Lip Pencil. What it does: This mini lip set lets you smudge on and experiment with Decay’s creamy Revolution Lipstickfrom neutral to fuchsia to classic redand it comes in a beautiful case covered in matte X-rayed orchids in black and white with a glossy red Urban Decay icon. Urban Decay’s Pigment Infusion System™ provides Revolution Lipstick with its super creamy texture, insane pigmentation, superior color dispersion, and extended wear.
What it is: An ultracreamy, lengthening, and volumizing mascara for stand-out lashes. What it does: Perversion glides on easily to instantly create sexy lashes. It has a creamy, full-bodied texture that is not too dry and not too wet to allow just the right amount of pull as it glides through lashes. This formula is not sticky or clumpy, and it contains Hairdensyl, a complex blend of proteins and amino acids that are known to stimulate lash growth. The honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects.
What it is: A dynamic eyeliner pencil in a rainbow of shades. What it does: Glide on color that stays put for the duration of your nonstop, on-the-go day! These cushiony, creamy eye pencils deliver powerful, vibrant color that slides on smooth and stays soft and creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect. Truly inspired, these pencils go all day and all night.
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What it is: A mirrored compact packed with a dozen never-before-seen rose-hued neutrals, plus a double-ended brush and an Eyeshadow Primer Potion sampler. What it does: Dare to get Naked all over again with Urban Decay’s latest shadow palette. Naked3 debuts 12 insanely beautiful rose-hued neutrals in an impressive range of shadesfrom pale, shimmery pink to deep black matte with red microglitterin ultrasmooth matte, pearl, and glimmering metallic finishes. Each shadow features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, and blendability.
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What it is: A sheer nude eye shadow primer. What it does: Packaged in a new squeeze tube with a precise needle nose, Eyeshadow Primer Potion is an ultra-sheer, totally nude base that glides onto the skin. The original, award-winning formula disappears instantly and is the ultimate eye prep for smoother, more vibrant shadow and all-day wear with absolutely no creasing.
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What it is: A covetable, little black bag that houses three waterproof, long-wear eyeliners, Urban Decay’s new mascara, and the Subversion Lash Primer. What it does: Create a blacker-than-black eye look with this Urban Decay Little Perversions Kit. Whether you prefer a felt-tip liner, a twist-up eye pencil, or a traditional pencil, this kit offers full-size liners (Ink for Eyes and All Nighter Eyeliner), a deluxe sample of Subversion Lash Primer, and a travel-size, 24/7 Glide-On Eye Pencil and Perversion Mascara. Perversion Mascara contains triple-black pigments and a deeply nourishing ingredient blend that coats each lash for bigger, blacker, badder lashes.
What it is: A sparkly eye shadow with a refined and sophisticated feel. What it does: This dazzlingly sparkly shadow innovates with a chic feel and not a single speck of chunky glitter. Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics for an effect that’s out of this world.
What it is: A versatile, matte eye shadow palette with six shades in taupe-hued neutrals. What it does: Cooler in tone than the original, Naked2 Basics complements Naked2’s palette perfectly. Featuring six taupe-hued matte neutrals, it also includes five never-before-seen shades. Urban Decay’s Pigment Infusion System™ incorporates a proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. They’re neutral enough for a range of skin tonesfrom cool to olive complexions to darker skinand they’re perfect for creating a neutral matte eye or base eye looks with your favorite bolder shadows.
What it is: A lightweight, waterproof, gel-formula mascara. What it does: Cannonball Ultra Waterproof Mascara's light gel formula has been rigorously field-tested in the ocean as well as the sweat-drenched gym. The exclusive Japanese formula refuses to budge. A special microcrystalline wax works with the dense, fuzzy brush to increase seductive length and volume, without ever flaking off and compromising your lashes' natural feathery texture. Mermaids can now sing their siren songs with abandon, and high maintenance types can cry all they want.
What it is: A limited-edition set of four double-ended eyeliners with a black color and a vivid shade in every pencil. What it does: Every double-ended pencil in this set features a black shade on one end and a rich, colorful shade on the other. Line eyes with every black shade from Urban Decay--including 24/7 Velvet formula in Black Velvet--plus other iconic shades like Demolition and LSD. This set brings back two coveted, exclusive shades: Market (charcoal-black) and Tornado (dark eggplant). Each shade is created with Urban Decay’s creamy, award-winning 24/7 formula, which applies effortlessly, dries, quickly, and stays-put.
What it is: A weightless, moisture-resistant setting spray with cooling time-release that works for up to 12 hours. What it does: To stop makeup meltdown, just Chill. Perfect for drier or combination skin, Chill mists on to keep makeup from smudging or settling into fine lines. Temperature Control Technology actually chills the surface of your makeup to keep it looking gorgeously just-applied for up to 12 hours. Developed in an exclusive partnership with SKINDINÄVIA, this groundbreaking, clinically tested formula holds foundation, eyeshadow, blush, and concealer in place. The result? Vibrant makeup that lasts and a glowing, dewy, youthful complexion.
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What it is: A weightless setting spray that keeps makeup looking just-applied for up to 16 hours. What it does: Is makeup meltdown ruining your midnight mojo? Mist on this weightless spray to give your makeup serious staying power. Developed in an exclusive partnership with SKINDINÄVIA, this groundbreaking, clinically tested formula is suitable for all skin types and features patented Temperature Control Technology. It actually lowers the temperature of your makeup to keep foundation, eyeshadow, blush, and concealer in placeeven in hot and humid or cold and windy conditions. The result? Smoother-looking skin and vibrant makeup that lasts all day (or night) without melting, cracking, fading, or settling into fine lines.
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What it is: An eye shadow primer that provides 24 hours of crease-free, vibrant eye color and minimizes the appearance of wrinkles in eight weeks. What it does: This formula not only locks shadow in place to give you vibrant, crease-free color that lasts all day, but also it contains high-tech ingredients that help to improve the signs of aging over time. Dermaxyl® helps smooth the appearance of wrinkles; Kalpariane® plumps, firms, and hydrates skin as it improves suppleness and elasticity; and optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness, and other imperfections.
What it is: An eye shadow set featuring ten of Urban Decay’s bestselling shades—from neutral to vivid to all-out smoky. What it does: A relaunch of one of Urban Decay’s most iconic palettes ever, the Ammo Palette comes fully loaded. It combines Urban Decay’s longest-lasting shadow formula ever with its ten all-time bestselling shades—shades no makeup junkie should be without. Pair up the vertically color-coordinated duos or channel your inner artist to create multihued looks that are all your own.
What it is: This Lip Pencil glides on smoothly, stays creamy, and keeps lipstick, gloss, and stains from feathering out of bounds. What it does: Just like Urban Decay's 24/7 Glide-On Eye Pencils, their Lip Pencils are guaranteed to last. They also contain jojoba oil, vitamin E, and cottonseed oil to nourish the skin and provide a smooth application. Go ahead and have another sip of your cocktail—the formula is waterproof, but never feels dry or cakey. It's the perfect complement to Urban Decay lipsticks, stains, and glosses.
What it is: A bright collection of 10 velvety, pressed-pigment shadows that deliver an insane color payout. What it does: The ultimate fix for color addicts, this palette features smooth mattes and highly-dimensional shimmery shades. Each soft, creamy, long-wearing powder is electrically colorful, and carefully crafted with a smooth formula that applies vibrantly. Pressed pigments create heavily saturated bright shades that make eyelids pop. The oversize palette features an extra-large mirror and double-sided precision brush for easy application on the go.
What it is: A buildable, water-based liner that contains superfine glitter in a clear base. What it does: All the glitz of glam rockwithout the spandex or bad hairUrban Decay’s Heavy Metal Glitter liner contains superfine glitter in a clear base that dries down quickly and really stays put (for long wear without any fallout). Wear it alone, apply it over Urban Decay’s eye shadow, or layer two shades together for a more intense effect.
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What it is: A lightweight, baked powder for face and body with a sophisticated, microfine shimmer that instantly leaves skin with an iridescent shimmer. What it does: Dust on Urban Decay’s Naked Illuminated Shimmering Powder for Face and Body to give you a sexy, just-finished flush. Naked Illuminated powder is first baked on a terra cotta disc for 24 hours, and then it is finished by hand. Baking the powder gives it a high level of just-perfect shimmer, without the metallic look of cheaper formulas.
What it is: A creamy, bold, waterproof lip pencil in Mrs. Mia Wallace, a deep blood red. What it is formulated to do: This collection has everything you need to recreate Mia’s dark, edgy look from the film, including this 24/7 Glide-On Lip Pencil in Mrs. Mia Wallace, a deep blood red. Like all of Urban Decay’s 24/7 Glide-On Lip Pencils, the creamy, waterproof formula applies smoothly, prevents feathering, and lasts all day. Draw lines that define, then fill in your lips to help prime them for lipstick or gloss. Vitamin E, jojoba oil, and cottonseed oil nourish the skin and ensure a super smooth application for all-day wear. What it is formulated WITHOUT: - Parabens
What it is: A luxurious gloss and a rich lip balm in one. What it does: This super nourishing gloss has an addictively creamy texture and a gorgeous, high-shine finish. Perfect for complementing the always-popular UD smoky eye, the Naked Ultra Nourishing Lipgloss feels so luxe that you’ll want to keep applying it all day. The makeup junkies at Urban Decay painstakingly crafted this formula, obsessing over every last detail until it was just right. Laced with ingredients that are good for your skin, this formula includes Hyaluronic Filling Spheres™, vitamin E, avocado oil, and shea butter to hydrate and condition lips. Rosehip seed oil provides an extra hit of vitamins, including vitamins A and C.
What it is: A soothing prep spray that features the first stabilized form of vitamin B6, which absorbs oil, minimizes pores, and reduces redness. What it does: Spritz on this soothing spray any time of day to hydrate, prep, and soften skin with vitamins and antioxidants. Use it in the morning to prep and wake up your skin, during the day to for a quick refresh that won’t mess up your makeup, or at night before your treatment. Versatile enough for people of all ages and skin types, this energizing formula is great for your complexion and feels amazing.
What it is: A weightless setting spray that helps makeup stay put, controls oil, and deflects surface shine. What it does: Oily skin has met its match! De-Slick mists on weightlessly to control oil, deflect surface shine, and keep skin looking beautifully matte. High-tech ingredients help keep foundation, shadow, and blush from smudging, sliding, or fadingso you hardly ever need to touch up. Developed in an exclusive partnership with SKINDINÄVIA, this groundbreaking, clinically tested,formula features patented Temperature Control Technology that actually lowers the temperature of your makeup to help it stay put and keep skin looking smooth, but never shiny.
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What it is: An oil-free, skin-brightening moisturizing primer that contains wrinkle-reducing Matrixyl 3000. What it does: Dull skin? Fine lines? Disappearing foundation? Try Brightening Complexion Primer Potion under foundation (or alone!) for beautifully moisturized skin that looks brighter and feels tighter. This lightweight, oil-free, never-greasy formula includes the buzz-worthy ingredient Matrixyl 3000celebrated for its ability to reduce the appearance of wrinkles. Hyaluronic Filling Spheres also minimize the look of fine lines while leaving skin beautifully moisturized. Your skin will look youthful and lifted and your foundation will slide on smoothly, evenly, and last longer.
What it is: A whipped, creamy lash primer that conditions and preps for the perfect mascara application. What it does: Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longerletting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application. What it is formulated WITHOUT: - Parabens
What it is: An easy-to-use concealer available in all skintones that hides imperfections and stays put with a matte finish. What it does: This creamy formula blends easily and then dries down smudge-free. The convenient pencil form makes precise application a breeze and eliminates the mess of brushes or dipping your finger into a pot. Dot on tiny blemishes, or shade in large problem areas (like redness around the nose) and be pleasantly surprised by your flawless complexion. What it is formulated WITHOUT: - Sulfates - Synthetic Fragrances - Synthetic Dye - Petrochemicals - Phthalates - GMOs - Triclosan
What it is: Everything you need for amazing brows packed into a convenient, palm-size kit. What it does: This tool kit has everything you need for amazing brows in one palm-size kit: two shades of brow color, perfecting/setting wax, high-quality metal mini tweezers that really work, two mini angled brushes, and two mirrors (one of them magnifies so you won’t miss a single stray). The double-layer mini compact features a top tier that holds the powders and wax and a bottom tier that holds all the tools. This set contains: - 2 x 0.04 oz Brow powder - 0.05 oz Brow wax - Mini tweezers - 2 x Angled mini brush - 2 x Mirror
What it is: A creamy, waterproof, all-in-one liner perfect for fine, precise lines or smudged, smoky eyes. What it does: Triple-black pigments lay down deep, pure, and intense color in a single stroke. The creamy, soft formula dries quickly, making controlled, precise application simple. Insanely versatile, this product can create a little definition to the lash line or build thick, bold lines for a more dramatic look. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates
What it is: A loose powder with a luminous, demi-matte Naked finish. What it does: Blur flaws, set makeup, and cut shine with this weightless formula that feels amazingly silky on the skin. Designed to be virtually invisible, Urban Decay’s high-tech, light-reflecting formula fools the eye with optical blurring, seemingly airbrushing away imperfections and creating a soft-focus effect that looks professionally retouched. This creamy, buildable, jet-milled formula applies beautifully, never looks chalky or cakey, and won’t settle into fine lines.
What it is: A decadent lip gloss (with a delicious vanilla-mint flavor!) that allows you to get hooked on the shine, without the sticky hangover. What it does: You want a super-shiny gloss, but can't stand the sticky texture? Get your shine fix with Lip Junkie. The soft, cushiony texture goes on smoothly and stays put longer than other glosses. You also get a great color payout (sometimes hard to find in a gloss) and a range of amazing shades, including sheer, pretty neutrals, knockout brights, and a glimmering nearly black.
What it is: A sheer, luminous beauty balm for the body with a moisturizing formula that instantly blurs flaws and supports firmer skin. What it does: A luxe, moisturizing body balm for all skin types that instantly lends skin a tighter appearance and blurs flaws, leaving a radiant finish. This lightweight and nongreasy formula features light-diffusing spheres that retouch your complexion to deliver a smoother and firmer appearancecreating a noticeable, all-over glow.
What it is: An ultra-smoky liner for smudging with the same long-lasting benefits of Urban Decay’s cult-favorite, 24/7 Glide-On Eye Pencil. What it does: The perfect liner to complement the UD smoky eye, this exclusive waterproof formula provides the same long-lasting wear you’ve come to expect from 24/7but with a soft, smoky, matte finish. Ultra-velvety and plush-textured, it’s the ultimate smoky tool for smudging.
What it is: A shimmering champagne eye shadow primer. What it does: Packaged in a new squeeze tube with a precise needle nose, this triple-duty product also works as a highlighter or eye shadow. The bestselling champagne shade is soft, versatile, and provides the ultimate eye prep for creaseless, more vibrant shadow and all-day wear.
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What it is: A water-based, buildable, limited-edition glitter eye liner featuring black with black and silver sparkle. What it does: This collection has everything you need to recreate Mia Wallace’s dark, edgy look from the film, “PULP FICTION”, including this limited-edition Heavy Metal Glitter Eyeliner in head-turning Gunmetal. This water-based, buildable formula contains super-fine black and silver glitter in a clear base that dries down quickly and stays put. Peach and cucumber extract condition the skin, while carrot extract smooths and softens. What it is formulated WITHOUT: - Parabens
What it is: A travel-size trio of Urban Decay’s award-winning waterproof liners in smoky, matte shades. What it does: Smoky eye fanatics will love these creamy, blendable, waterproof liners that glide on and stay put. Urban Decay’s velvety, moisturizing formula contains 50 percent moisturizing ingredients (including jojoba oil, vitamin E, and cottonseed oil) in a sophisticated, long-wearing formula. Like Urban Decay’s full-size 24/7 Glide-On Eye Pencils, these pencils feature shade-matched barrels (so convenient when you’re trying to dig the right pencil out of the depths of an oversized bag!)