Benefit Cosmetics Mascara

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Retro beauty brand, Benefit Cosmetics was founded in 1976 in San Francisco by the make-up-mad Ford twins. Their mantra was that cosmetics didn't need to be serious in order to be credible or effective, and their first store in San Francisco was called the Face Place. Benefit Cosmetics is now a world renowned beauty brand, that is still led by the Ford family, and its new generation of glamorous girls, but is owned by LVMH – meaning Benefit mascaras, lipsticks, and tints sit alongside the industy's finest.
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