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What it is: An eye gel that assists with smoothing the appearance of puffy eyes. What it does: This innovative undereye gel minimizes the appearance of puffiness and creases around the eye, creating a “satiny smooth” look. It’s designed with a custom “ironing” tip, which works to instantly smooth the look of puffiness and fine lines. Research results: In a consumer panel survey on 31 women after 7 days: - 94% said eye area looks smoothed
Iron on...puff off! Puffies & creases look "satiny smooth" with our innovative under eye gel. The custom "ironing" tip instantly helps smooth the look of puffies & fine lines. Iron away for a smoother day! How to apply: Squeeze once and dot under each eye...then go back and glide on with "ironing" tip. Beauty Tip: puff off! works on bare skin or over makeup. When applying on top of makeup, gently pat with fingertips to blend. 94% said eye area looks smoothed* *Consumer panel survey on 31 women after 7 days.
Bring on the brows! This innovative, brush-on fiber gel adheres to skin and hair, creating brows where before there were none. It builds easily for thick, lush arches thanks to a tapered brush for blending and precision tip for shaping. Available in two shades. Water-resistant, long-wearing, natural-looking, buildable. Allure Best of Beauty Award Winner 2013
It's the first ever lash-hugging gel liner in a pen! This matte black gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye! For a dramatic, modern look that's perfect for a night on the town, try this graphic wing technique. Get the Macy's exclusive look by watching the video or vising your Macy's Benefit counter! How to apply: Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate they're real! push-up liner by twisting base until gel is delivered to tip. Wipe any excess on tissue. Beauty Tip: Double the real! Wear they're real! push-up liner and they're real! mascara together for beyond longer lashes and bigger-looking eyes. 91% said it was longwearing*, 81% said it was waterproof*, 88% said it hugged the lashline*, 84% said eyes looked visibly larger* *Results observed in a consumer panel survey on 32 women after 2 weeks
Why we love it! Flawless works overtime! Our instant PRO-long primer acts like a magnet to lock on your foundation for 15 fresh & flawless hours. This invisible stick primer glides directly onto skin for optimal wear and a natural-looking finish. Go longer. Stay flawless! How to apply Glide this innovative primer stick directly onto skin, then immediately apply foundation, blending together on face. Details The results are in…and they’re flawless! 94% said it helps foundation last longer* 97% saw an improvement in the look of skin/complexion* 94% said it increased foundation coverage* 97% said it enhanced foundation’s performance* *Results observed in a consumer panel survey when worn with hello flawless liquid foundation & powder. 15.5 g Net wt. 0.54 oz. Beauty tip Apply a thin layer of the POREfessional PRO balm to clean, moisturized skin. Next, smooth on stay flawless starting at the outer areas of the nose, moving downward toward the jawline. Smooth and pat product into skin using fingertips. Finish with hello flawless oxygen wow liquid foundation for complexion perfection! Read more.
What it is: A long-wear cream eye shadow that won’t crease or smudge. What it does: Benefit’s award-winning cream shadows are as crease-resistant and smudge-proof as ever! The 10 incredibly wearable shades (including original favorites RSVP, Birthday Suit, and Skinny Jeans) glide on easily and last all day. It’s fresh and fabulous color for all!
What it is: A pale-pink, pressed highlighting powder that transforms your complexion from dull to radiant. What it does: Fake awake in just one stroke with DandelionBenefit's long-lasting, pressed highlighting powder in ballerina-pink. Its shimmery, satiny, and radiant formula leaves an immediate perk-me-up finish that brightens up your faceeven at eight in the morning.
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Bring on the brows! This innovative brush-on fiber gel adheres to skin & hair... creating brows where before there were none. It builds easily for thick, lush arches, thanks to a tapered brush for blending & precision tip for shaping. Available in two shades. Water resistant. Long-wearing. Natural-looking. Buildable. Directions: Using short pressing motions, stroke brush tip along brow to define shape. Comb through to blend & build brows.
It's an outdoor glow for the indoor gal! Benefit's newest pressed powder is a sun-kissed rose glow for rich, enviable beauty in a box. Sweep Dallas across cheeks, chin, and forehead to lift away signs of dullness and give your complexion a naturally radiant and vibrant glow—so sheer, it's a wash of color that will benefit just about every skin tone.
Benefit Dallas $28
Embrace your inner concealaholic! Why deny it when you can hide it, conceal it, camouflage & cover it? This concealing & brightening kit has EVERYTHING you need to satisfy all your concealing cravings! Kit contains: “that gal” brightening face primer, boi-ing industrial strength concealer in 2 shades (01, 02) for custom concealing, erase paste (02 medium) brightening camouflage for eyes and face, lemon aid color correcting eyelid primer, eye bright instant eye brightener, concealer brushes and a step-by-step lesson. How to apply Download the illustrated step-by-step lesson on how to apply. view instructions Details Kit includes: "that gal" 7.5ml 0.25 US fl. oz. erase paste 3.2g Net wt. 0.11 oz. boi-ing 2 x 1.3g Net wt. 2 x 0.04 oz. lemon aid 0.9g Net wt. 0.03 oz. eye bright 0.9g Net wt. 0.03 oz. Beauty tip Now that you're a concealaholic, apply posietint on lips and cheeks and BADgal lash mascara on lashes...then you're good to go!
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Benefit's soft focus highlighter turns on "watt" ya got with a delicate champagne glow that's gorgeous. With a cream-to-powder finish...it's a switch on "wow" for all complexions. You'll adore the smooth applicator & luminous sheen. Directions: Glide on cheek & brow bones...then sculpt with its soft glow blender for YOUR perfect gleam. Can be applied solo or over existing makeup.
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What it is: A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular "out-to-here" look. What it does: This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. True story!
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Caution: Contents are extremely HOT! This complete eye and brow kit has everything you need for that sexy, smoky look. Now anyone can go pro! How to apply Download the illustrated step-by-step lesson on how to apply. view instructions Details Kit includes: eye bright 0.09 g Net wt. 0.03 oz. 3 smokin' eyeshadows: pink highlight shadow 1.10g Net wt. 0.04 oz. pewter base shadow 1.10g Net wt. 0.04 oz. deep charcoal shadow 0.90g Net wt. 0.03 oz. smokin' liner 0.39g Net wt. 0.01 oz. brow zings shaping wax 1.00g Net wt. 0.04 oz. fluff shadow/hard angle brush tiny tweezers for discreet touch-ups a lesson to talk you through each step! Beauty tip Finish off your smokin' eyes with BADgal lash mascara for a smoldering stare with BADitude.
What it is:A pencil for natural-looking brows.What it does:With Benefit Instant Brow Pencil you can turn your sparse, skimpy brows into perfectly natural, polished beauties. It glides on easily and leaves a natural powder-like finish.What else you need to know:The pencil comes accompanied by a special blending spoolie and a step-by-step lesson. Benefit Instant Brow Pencil is an Allure Best of Beauty Award Winner.
Majorette booster blush to amplify your flush. Pep, poise & popularity! Majorette is your cream-to-powder booster blush. Wear this peppy pink-peach shade alone or under your favorite blush for an instant "pep-up." How to apply: To amplify your natural flush, twirl with fingertips and blend onto the apples of your cheeks to look pom-pom pretty! For extra pep and staying power, wear majorette under your favorite Benefit Box o' Powder. Beauty Tip: Twirl on for an instant perk-me-up...the refreshing "pom-pom peach & pomegranate" fragrance is chock full o' cheer!
What it is: A provocative rose gold cheek powder. What it does: This rockin’ rose gold cheek powder gives a famously provocative flush that turns heads on stage and off. The crowd will go wild for its sexy faceted design, accented in luxe gold. The angled brush gives rich, show-stopping payoff every time.
Hello...it's flawless time! This oil-free brightening liquid foundation builds from light to medium coverage for a natural complexion you can believe in. It's you...just more luminous & healthy looking. WHAT ELSE YOU NEED TO KNOW: broad-spectrum SPF 25 PA+++ protection** oil-free formula, natural finish, hydrating benefits, light-diffusing properties, available in 9 shades
What it is: A kit with four of Benefit's must-have blushes, highlighters, face powders, and a tips and tricks guide. What it does: Get a glowing look with Benefit's most covetable box of blushes, highlighters, and a powder in this Cheeky Sweet Spot Box O' Blushes. It includes an exclusive tips and tricks guide to show you how to create two easy cheek looks, for daytime and after hours. This set contains: - 0.17 oz Hoola bronzing powder - 0.17 oz Coralista A "Rio Pleasure face powder - 0.17 oz Bella Bamba 3D brightening pink face powder - 0.17 oz Rockateur Famously Provocative Cheek Powder - 0.21 oz Sugarbomb Sugar Rush Flush face powder - 0.05 oz Watt's Up! soft focus highlighter - Tips and tricks guide
why we love it:Legendary under-eye brightening boost...this delicate pink balm is like an instant eyelift!what else you need to know:Contains raspberry extracts and light-reflecting pigments to instantly perk up tired eyes. Can be applied on bare skin or over makeup.
Benefit Ooh La Lift $12.25
What it is: A custom powder cover-up with a natural finish that builds from sheer to full coverage. What it does: Benefit "Hello Flawless!" SPF 15 is a blendable powder foundation with SPF 15 that goes on beautifully sheer and layers easily for customized coverage. Find your perfect shade and sweep it on with the accompanying brush for a sheer, natural finish; or apply with the sponge for full coverage or spot cover-up.
What it is: A brightening eye cream to help fade dark circles. What it is formulated to do: Your eyes can't keep a secretthey're the first to show signs of age and stress. It's Potent! Eye Cream fades dark circles and helps smooth the appearance of fine lines for brighter, younger-looking eyes. It contains a peptide complex known to help restore elasticity and firmness, along with a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.
Pop 'em on your cheeks and pop 'em in your purse! The Cha Cha Tint is a mango stain that beautifully blushes lips and cheeks with a tropical sunset hue. Smooch- and smudge-proof, this sheer stain will have you looking deliciously sunkissed for hours. The Posietint is a petal pink that plants a kiss of see-through tint on cheeks and lips. With hours of smudge-proof, just-picked perfection, you'll be the prettiest bloom in the bunch! Meanwhile, Sun Beam is sunshine in a bottle. This golden bronze highlighter gives you a natural, sunkissed radiance. Dot and blend over makeup onto cheek and brow bones for a bronzed glow that complements all skintones.
Benefit Gettin' Cheeky! $32.99
What it is: A soft-focus highlighter for face. What it does: This cream-to-powder highlighter turns up the wattage with a delicate, gorgeous champagne glow. Its smooth application and luminous sheen switches on the "wow" factor for any complexion. Apply it to cheeks and browbones, then sculpt with the soft-glow blender for your perfect gleam.
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What it is: A brightening, oil-free liquid foundation that builds from light to medium coverage with broad-spectrum SPF 25 protection. What it does: Get ready for a more hydrated and luminous you. This natural-finish foundation builds from light to medium coverage for a natural complexion and features light-diffusing properties and hydrating benefits. Its nourishing formula contains Benefit’s exclusive Oxygen Wow Hydrating Complex, which helps boost cellular respiration for a “plumping up” visual effect, protects against environmental stresses, and contains vitamin C and E derivatives known to prevent the signs of aging. What it is formulated WITHOUT: - Parabens
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Its the original and still the best rose-colored cheek and lip tint. Kiss-proof and water-proof, this indelibly sheer tint gives you an innocent, yet provocative glow that will keep everyone guessing what has she been up to Perfect blush and lipstick or lip gloss.
This cream-to-powder highlighter turns up the wattage with a delicate, gorgeous champagne glow. Its smooth application and luminous sheen switches on the "wow" factor for any complexion. Apply it to cheeks and browbones, then sculpt with the soft-glow blender for your perfect gleam. soft focus highlighter turns on "watt" ya got with a delicate champagne glow that's gorgeous. With a cream-to-powder finish...it's a switch on "wow" for all complexions. You'll adore the smooth applicator & luminous sheen. Who else loves it! 2012 TotalBeauty.com Awards, editor's pick for best highlighter 2011 Real Beauty Gold Star Award, best makeup products from 2011 How to apply Glide on cheek & brow bones...then sculpt with its soft glow blender for YOUR perfect gleam. Can be applied solo or over existing makeup. Beauty tip Apply watt's up! over chachatint for a long-lasting, dewy flush! To add soft definition to your nose, apply watt's up! down the bridge of your nose and blend.
Benefit Watt's Up! Mini Size $10.05
Say bye-bye to open pores and hello to a flawless complexion with Benefit The Porefessional - a silky lightweight balm for translucent pore coverage and smoother-than-smooth skin.Quickly minimise the appearance of pores and get a picture-perfect complexion with Benefit The Porefessional. Complementing all skin tones and suitable for use under or over make-up, this oil-free skin hero will smoothen any open pores and unify the skin to make it look radiant and absolutely flawless. Pores...now you see 'em, now you don't!Directions of use: * To use under make-up, apply to clean, lightly moisturised skin. * Pat on problem areas and blend with fingertips. * To use over makeup, pat on lightly and blend.
What it is:A sheer, oil-free, cream-to-powder complexion perfector.What it is formulated to do:This lightweight, translucent, foundation-like product smoothes out imperfections and evens skin tone with a silky, smooth finish that's super natural and super gorgeous.
Why we love it! They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had! 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results* *Results observed in a consumer panel survey Who else loves it! Temptalia’s Reader’s Choice Award for Best High-End Mascara Bride’s Magazine Beauty Award for Best Classic Mascara 2013 Glamour’s The Glammy Awards for Best Mascara from a Department/Specialty store 2013 Women's Health Beauty Awards, Readers Choice for Best Mascara, 2014 Allure Readers Choice for Best Mascara (department stores, specialty stores), 2014 NYLON Beauty Award, 2014 two time winner for Best Mascara Glammies Award, 2014 How to apply Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired. Details 8.5 g Net wt. 0.3 oz. Beauty tip Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
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Why we love it! Bring on the brows! This innovative brush-on fiber gel adheres to skin & hair…creating brows where before there were none. It builds easily for thick, lush arches, thanks to a tapered brush for blending & precision tip for shaping. Available in two shades. INNOVATIVE BRUSH-ON FIBER GEL: • Water resistant • Long-wearing • Natural-looking • Buildable 97% said brows looked fuller* 100% said it was smudge proof* 100% said it looked natural* 94% said results were long-wearing* *Results observed in consumer panel survey Who else loves it! Allure Best of Beauty Award Winner, 2013 Total Beauty Editor’s Choice Award Winner for Best Brow Color, 2014 Good Housekeeping's Beauty All-Star Awards, 2014 Star Beauty Awards for Best Brow Definer, 2014 Shape Beauty Awards for Best Brow Enhancer, 2014 How to apply Using short pressing motions, stroke brush tip along brow to define shape. Comb through to blend & build brows. Details 3.0g Net wt. 0.1oz. Beauty tip For the most natural look, start at the inner edge of your brow and move outward. Repeat to add more volume.
What it is: A hydra-concentrated facial cream with tri-radiance complex. What it does: Formulated for normal to dry skin, this concentrated facial cream provides immediate and long-term hydration for an ultra-radiant complexion. It contains an exclusive "tri-radiance complex" to help develop the skin's reserves of water and reinforce skin's moisture barrier.
What it is: A hydrating, fruity, tinted lip balm that conditions and glides on sheer. What it does: This Benefit Cosmetics Hydrating Tinted Lip Balm sweeps on juicy flavor and nourishes lips with its conditioning formula. Great for wearing alone or layering with your favorite lipstick, this must-have, buildable balm creates luscious, kissable lips in just one simple glide.
Go from dull to darling with that gal. Its a silky pink primer that makes skin appear smoother and brighter. Wear alone for clear complexion radiance or apply before makeup for smooth, effortless application. Re-brighten during the day with that gal. It's "that gal" perfection for a happy complexion.