Sneakers by Creative Recreation, Matte upper, Classic high-top design, Lace-up fastening, Pull tab, Textured tread, Wipe with a damp sponge. Founded in 2002, Creative Recreation are known as the original lifestyle footwear brand. Dissatisfied by the offerings at the time, their founders set out to make a high quality footwear line. Their aim was to offer the comfort of a sneaker mixed with the quality fabrics of a shoe. They've done just that, creating footwear that's both stylish and understated.