Backpack by Hype, Durable canvas fabric, All-over print, Grab handle, Padded straps for comfort, External pocket, Concealed zip fastening, Inner pockets for smaller items, Hand wash, 100% Polyester, H: 40cm/16 W: 30cm/12 D: 12cm/5. ABOUT HYPE Hype began in the summer of 2011 when two friends decided they wanted to spend their vacation doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.