Revive dull, lifeless roots with Colour Wow’s Root Cover Up, a precision mineral powder designed to camouflage the appearance of roots, and emerging greys in an instant. A lightweight powder containing reflective particles, Colour Wow’s formula blends seamlessly with existing hair colours to create a natural look that’s sure to turn heads. Colour Wow’s Root Cover Up is water resistant, ensuring it stays put from wash to wash. In addition, it’s resistant to sweat, swimming, rain and smudging during sleep; its effortless application means that hair can be dyed with less frequency, helping to give delicate locks relief from chemicals and treatments. This root cover-up powder is ideal for covering greys and root regrowth, extending and retouching highlights and perfecting the hairline. It can even lighten darkened roots on highlighted or bleached hair; all without waxes, dyes or parabens. Color Wow Root Cover Up, winner of 36 major awards, is the first truly effective root cover-up that camouflages roots instantly, leaving you with perfect colour every single day. No more grey roots or regrowth with this ground-breaking mineral powder formula. It even lightens dark regrowth without peroxide on lightened/highlighted hair. Available in seven multi-tonal shades that blend seamlessly, and looks and feels completely natural. Key benefits: • Camouflage roots instantly. • Free of waxes and dye. • Fast, easy and no mess. • Water-resistant. Wont come off in the rain or swimming. • Lasts until your next shampoo. • Colour hair less often. Key Benefits: Can be used when swimming or exercising with great results No wax or dye ingredients Blends flawlessly Reduces trips to the salon Helps reduce damage from over-processing