Mascara Mascara Infused with black tea, berry, and cocoa pigments, 100% Pure's all natural mascara lengthens, separates, and thickens lashes by coating them individually with healthy conditioners.. Black Tea - deep black. Water, smudge and flake resistant. Cruelty-free. 0.35 oz. 100R-WU13. 1CMBT7G. Founded out of a farmhouse in Napa, California, 100% Pure has been a staple in organic skincare, cosmetics, and body care since 2005. Proud to be pure, each formula is completely natural, cruelty-free, and free of artificial colors, fragrances, and preservatives. 100% Pure products are made entirely from nourishing, non-toxic ingredients, proving that the power is in the pure.