What it is: A gentle, plant-infused shampoo with a 100% organic fragrance that leaves hair silky, soft and shiny.What it does: It helps keep your hair color vibrant longer and protects color-treated hair from the damaging effects of the sun, water and environmental stresses. How to use: Massage onto wet hair, lather and rinse. Receive a free pump with your purchase of a 33.8 oz. bottle Cruelty-free