Long-wearing, moisturizing, full-coverage cream-to-matte color in a range of statement-making nude shades for all skin tones. When it comes to the nude lip, there is no such thing as one-size-fits-all color. Meet the next generation of nude. Gen Nude Matte Liquid Lipcolor is long-wearing, cream-to-matte color with a lightweight, no-tack texture. Formulated with moisturizing ingredients to counteract dryness, this matte liquid glides on silky smooth with a subtle vanilla scent. The flexible paddle applicator delivers full coverage in one sweep. For best results, wait 10 minutes before eating or drinking to allow the color to set. Active ingredients:

• Primer-infused: Gives a gorgeous soft focus effect, and helps with transfer resistance; helps prevent feathering/bleeding
• Plant-based waxes: Moisturizing feel on lips