What Is It: An empty, mirrored palette designed to be custom-filled with six of your favorite Eye Shadow and Blush shades. Ideal for at home or on the go. Who Is It For: The woman who wants a convenient, easy-to-carry makeup tool, catering to her own unique approach to makeup. Ideal for at home or on the go. Why It Is Different: Allows a woman to create her own makeup looks with a customized makeup palette featuring shades that are just right for her. How To Use: Building your customized palette