Why Ecco Bella - Since 1992, Ecco Bella has been dedicated to clean beauty and respectful science. We do extensive research when it comes to cruelty-free, natural beauty product development. After decades of experience, our brand offers superior performance through ethical production. Made in the USA. Our FlowerColor Natural Mascara - We leave out the lacquer, shellac and alcohol and put in natural clay and flower wax coated iron oxides. Our mascara wraps around and lengthens lashes to their longest. Experience volumized, extended and full lash fringe with mascara that is paraben-, gluten-, and fragrance-free. As a manufacturer we provide 100% manufacturer guarantee for our products