What it is: An innovative liquid lipstick hybrid that plumps your lips with continuous moisture so your lips look pouty, sculpted and sexy.Who it's for: Anyone who wants a fluid lipcolor with the potent effect of a lipstick and a satin-matte finish.What it does: Its creamy, moisture-rich formula glides on in one effortless swipe, coating your lips in bold, liquid color that lasts for up to eight hours without any sticky shine. Its oil elixir-infused formula also contains avocado and jojoba oils, and it features a dual-sided applicator with a rounded tip on one end to follow the curve of your lips and a well on the other to hold extra color to build impact.- 0.2 oz. Style Name:Estee Lauder 'Pure Color Envy' Liquid Lip Potion. Style Number: 1188870. Available in stores.