The Secret to Gorgeous Styling Success Ever wish you could perfect your dream hair style and improve the overall condition of your hair at the same time? Think of Potion 10 as your secret weapon. Lightweight and silky, with no dulling residue or stiffness, our miracle elixir absorbs into hair, smoothing and sealing the hair shaft from the inside out for ultimate shine and manageability. At the same time, it also holds and locks in blow-outs and other styles with rich conditioning and protection against humidity and frizz. It’s an everything you need and more than you expect product that no stylist or hair style enthusiast should be without.