The john frieda JFS1B flat finish straightening iron with 1’’ width straighten plates help you start your day off right. the 1’’ width plates give you more control over your hair than straightening irons with wider plates and make it even easier for you to flatten those troubled wavy areas. the longer plates are especially great for people with long hair since you won’t run out of plate space running the iron over your lovely locks. it can heat up to 455 degrees f in as little as 15 seconds so you can get out of the house quicker or use those extra minutes to snooze. the high temperature is especially great for hair that normally won’t take curl. the lcd display shows the temperature. the ceramic titanium coated plates and advanced ionic conditioning help keep the moisture in your hair and the damage away from your hair. auto shut off will shut your iron off in case you would forget to shut it off. the swivel cord helps you avoid a tangled cord. you will also have an easier time fitting the iron into a narrow drawer because of the cord. a heat mat is included.