After honing his skills as a buyer in new York, JONATHAN SIMKHAI studied at parsons and fit, and soon after launched his eponymous brand in 2010. Designing for the laid-back girl with a rebellious streak, simkhai puts his signature androgynous twist on basic wardrobe essentials, taking inspiration from beautiful materials and traditional menswear. Each collection blurs gender lines for a forward approach, translating classic tailored looks into sexy, feminine silhouettes.