What it is: A nourishing and conditioning lip treatment with clinically proven Maxi-Lip to naturally increase the fullness of your lips.What it does: It also works to decrease lines, too. Botanical ingredients, vitamin E, shea butter and jojoba oil offer ultra-rich moisture to protect lips from environmentally damaging elements while hydrating and volumizing.How to use: Apply to lips three times a day for 29 days for optimum results. Style Name:Jouer Lip Enhancer Conditioning Lip Treatment Balm. Style Number: 586567. Available in stores.