From Kiehl's, this Strengthening and Hydrating Hair Oil-in-Cream is a unique oil within a cream that nourishes and strengthens dry hair, reducing breakage. Clinically proven to reduce breakage up to 75%. For dry and damaged hair, delivers nourishing Olive Fruit and Avocado Oils 3x the concentration of traditional conditioners Olive Fruit Oil fortifies and smoothes the surface of hair Avocado Oil penetrates hair fiber and nourishes middle layer How to Apply: Apply daily to damp hair, after shampooing, do not rinse. Style as normal. 6 oz. bottle.