What it is: A mascara that delivers buildable volume and length for a lusher, plusher look.What it does: The high-impact mascara delivers 51% more volume, instantly*. Lashes look lusher, plusher and bolder. Pure, deep color adds to the impact, while the soft fiber brush helps comb through lashes and defines eyes. How to use: Start at lash roots, wiggling mascara brush up to lash tips. Repeat to build. For lower lashes, hold wand vertically. Avoid pumping the brush in the container—this adds air that can dry out mascara. To prevent clumping, let mascara dry between coats.*Clinical testing conducted on 11 women.- 0.28 oz.- 100% fragrance-free; paraben-free- Ophthalmologist tested- Safe for sensitive eyes and contact-lens wearers- Allergy tested