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25:43 $3–39.95

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LUSH inventor and co-founder Mark Constantine created this perfume especially for his son Simon in honor of his wedding day. Simon's bride wore this fresh and citrusy...moreLUSH inventor and co-founder Mark Constantine created this perfume especially for his son Simon in honor of his wedding day. Simon's bride wore this fresh and citrusy perfume down the aisle, and it captured the moment beautifully with notes of tonka and lime accord. Simon (not one to be bested by his Dad) later added notes of lemongrass, vanilla, ylang ylang and listsea to round out the already light and clean essence of 25:43. Born of a truly romantic notion, share this perfume with your partner to create your own scented memories! Love is in the air: Since the earthquake and tsunami in Japan last year, the number of proposals there has tripled! This inspired Simon to share his perfume. Did you know? The strongest sense tied to memory is smell. Create beautifully fragranced moments with our most romantic perfume yet. Behind the name: It took Mark twenty-five minutes and forty-three seconds to blend this masterpiece for Simon. Talk about a flash of brilliance!
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