Featuring keratin as the key active ingredient, this 5- to 10-minute mask is a powerful restructuring treatment that will smooth hair cuticles and layer it with a protective coating that resists heat, humidity, split ends and sun damage. hair is left smooth, strong and detangled free of gluten, sulfate and paraben Made in America. How to use: For daily use: After shampooing, apply generously throughout hair. Smooth section by section. Leave on for 2-5 minutes. Comb and rinse thoroughly. For intensive deep conditioning: Apply a medium palm-sized amount all over hair, and comb through. Wrap with plastic and a damp warm towel and leave under heat for 3 to 5 minutes. Rinse thoroughly with warm water and follow with a cool-water rinse if desired. JCPenney limits the sale of all salon products and salon special purchases to four of any one item, up to a maximum of six items, per customer, per month.