Almay Truly Lasting Color Liquid Makeup, Beige delivers up to 16 hours of flawless coverage that won’t rub off even in heat and humidity. Formulated wit Vitamin E to help smooth your complexion, and lemon extract to brighten you skin for all day, natural radiance. Pair with your favorite Almay powder and blush for a complete look. Available in 7 shades. Dermatologist tested. Almay - Quality ingredients. Hypoallergenic. American science.