What it is: A daily sulfate-free, volumizing cleanser that provides essential amino acids to help thicken your hair's structure and retain weightless moisture while protecting color and improving the overall appearance of fine, brittle hair.Who's it for: For fine hair.What it does: The shampoo contains Age-Control Complex to combat chronological, chemical and environmental aging, as well as caviar extract, one of the world's richest sources of Omega-3 fatty acids, to infuse hair with moisture, elasticity and shine. Vitamin C prevents damage to the hair while cytokines encourage microcirculation to aid in improved cellular turnover. A core ALTERNA technology, Enzymetherapy, found in each product helps transform ingredients into a microstructure that hair can more easily absorb, allowing for deeper, targeted penetration of active ingredients. Color Hold infuses hair with plant-derived melanin for extreme color protection and the prevention of color washout. It protects hair from UVA, UVB and visible light, including artificial light sources. And lastly, Seasilk, a blend of marine botanicals including different algae and seaweeds, provides exceptional moisture and protection and helps repair damaged hair.How to use: Massage throughout wet hair and scalp. Rinse thoroughly, repeat if necessary. For best results follow with Caviar Anti-Aging Bodybuilding Volume Conditioner. Style Name:Alterna Caviar Anti-Aging Bodybuilding Volume Shampoo. Style Number: 656684. Available in stores.