A pure, gentle daily shampoo with Morikue protein cleanses and fortifies any type of hair. Infusing it with one of Aveda's original aromas: a calming mix of 25 pure flower and plant essences.How to use: Massage onto wet hair. Lather and rinse. Follow with shampure Conditioner. Brand: Aveda. Style Name:Aveda 'shampure' Shampoo. Style Number: 631815. Available in stores.