BenSherman,"thegodofmod"madehismarkinclothingdesigninthe1960's.Thebrandbecamefamousforbeingsportedbywell-knownmusiciansandsingers.Itwasthefirstcompanytoproducethefamousoxford-stylebutton-downshirt,whichbecameafashionstaplefor"mods."benShermandesignssometimesfeaturetheroundelcircularemblemonmilitaryaircraftandcolorsoftheBritishroyalairforce.Morerecently,benShermanhasbecomeknownforunusualandcomplexdesigns,andtheso-calledcarnaby-styleoffittedshirts.
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