What it is:A brightening eye cream to help fade dark circles. What it is formulated to do:Your eyes can't keep a secretthey're the first to show signs of age and stress. It's Potent! Eye Cream fades dark circles and helps smooth the appearance of fine lines for brighter, younger-looking eyes. It contains a peptide complex known to help restore elasticity and firmness, along with a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage. What else you need to know:Apply Ooh-la-lift, Benefit's instant under-eye brightener, after It's Potent! Eye cream for an extra brightening boost. Aqua, Ethylene/Acrylic Acid Copolymer, Butylene Glycol, Glycerin, Propylene Glycol Dicaprylate/Dicaprate, Squalane, Caprylic/Capric Triglyceride, Steareth-21, Linum Usitatissimum (Linseed) Seed Extract, Phenoxyethanol, Stearalkonium Hectorite, Cetyl Alcohol, Stearyl Alcohol, Hexyldecanol, Steareth-2, Glyceryl Hydroxystearate, Sodium Polyacrylate, Alcohol, Caprylyl Glycol, Palmitic Acid, Stearic Acid, Dimethicone, Propylene Carbonate, Tocopheryl Acetate, Avena Sativa (Oat) Kernel Extract, Althaea Officinalis Root Extract, Prunus Amygdalus Dulcis (Sweet Almond) Fruit Extract, Hesperidin Methyl Chalcone, Glyceryl Acrylate/Acrylic Acid Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Steareth-20, Tromethamine, CI 77891 (Titanium Dioxide), Sodium Hyaluronate, Theobroma Cacao (Cocoa) Extract, Pyrus Malus (Apple) Fruit Extract, Sanguisorba Officinalis Root Extract, Brassica Campestris (Rapeseed) Sterols, Xanthan Gum, Sodium Citrate, Potassium Sorbate, Chlorphenesin, Caprylic/Capric/Succinic Triglyceride, Dipeptide-2, Tocopherol, Citric Acid, Eriobotrya Japonica Leaf Extract, Palmitoyl Tetrapeptide-7, Plankton Extract. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its"...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it" with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.