WHAT IT IS: The bestseller that started it all—Bobbi's creamy, semi-matte lipstick was the first formula to launch (and sold out instantly). The secret to its success? Comfortable, full-coverage color instantly gives lips a polished look. WHO IT'S FOR: The woman who wants a creamy, semi-matte lipstick. WHY IT'S DIFFERENT: The non-drying formula offers full-color coverage and comfortable, long-lasting wear.