What it is: Bobbi Brown Rich Lip Color is a lightweight, full-coverage lipstick that delivers bright, get-noticed color with a smooth, moisturizing feel. It's a go-to favorite for beauty editors and beauty buffs alike thanks to Bobbi's long-lasting, nondrying formula and wide range of shades to complement all skin tones.Who it's for: The woman who wants rich color with a lightweight feel.Why it's different: Lightweight yet intense, this modern formula combines pigments with a clear base to deliver pure, crisp color with just one swipe. Plus, it's creamy and moisturizing so your lips feel as good as they look.How to use: Apply straight from the tube onto clean, bare lips. Follow the natural line of your mouth, evenly covering the upper and lower lip.Bobbi's tips: Always keep your lip color within the natural lines of your lips. Line lips with a pencil after applying lip color to keep lipstick from feathering and to create natural-looking definition. Blotting lipstick with your fingers presses color into the lips and creates a stain that will last. Use a lip brush to apply darker and brighter shades, which require precise application. For a simple way to extend your lip wardrobe, apply a swipe of bright lip color on bare lips followed by a lip balm for a pretty, sheer tint. Brand: Bobbi Brown. Style Name:Bobbi Brown Rich Lip Color. Style Number: 341949. Available in stores.