What it is: Bobbi Brown Intensifying Long-Wear Mascara is the brand's longest-lasting mascara, combining 16-hour wear with volumizing, lengthening and curling benefits.Who it's for: It's ideal for the woman who wants a formula that's extremely long-wearing, won't flake and is resistant to sweat and humidity.Why it's different: Bobbi Brown has designed a brush with unique bristles that easily reaches small lashes and instantly builds lashes without clumping for maximum results.How to use: Brush the mascara onto your lashes from root to tip, rolling the mascara wand as you go. Let your lashes dry between coats. Remove with warm water. Color(s): jet. Brand: Bobbi Brown. Style Name:Bobbi Brown 'Intensifying' Long-Wear Mascara. Style Number: 527186. Available in stores.