What is it: From Bobbi's Surf & Sand collection—these eight neutral shades blend beautifully and mimic the shimmering texture of sandy beaches. It's the perfect day-to-night palette with a range from soft nude to deep, rich browns: Pale Cream Eye Shadow, a pale warm porcelain; Blazing Star Sparkle Eye Shadow, a peach opal; Bikini Bronze Metallic Eye Shadow, a warm copper sparkle; Gold Sparkle Eye Shadow, a soft pale gold; Sand Eye Shadow, a warm porcelain; Frappe Eye Shadow, a medium ash beige; Golden Copper Metallic Eye Shadow, a golden bronze; Saddle Eye Shadow, a dark grey brown. Who is it for: Any woman who wants a nude-meets-sultry eye that compliments sun-kissed skin (although the shadows in this palette look gorgeous year-round). Why is it different: Inspired by Bobbi's love of the beach, this limited edition palette features shades that work with every skin tone. The silky powder formulas create a natural look that's buildable—all in an exclusive, beach-inspired linen mirror compact. How do I use it: When layering the eye shadows featured in the Sand Eye palette, start with a classic Bobbi eye—light allover shadow, medium lid shadow, dark liner and then layer Sparkle Eye Shadow on top.