Premium oral care products. More peroxide power! Naturally effervescent baking soda toothpowder. Up to 200 brushings. Better than pastes! Natural effervescence and peroxide make it better! Less abrasive. For a great smile, brush with Extra-Brite twice daily for 2-3 weeks. Then maintain your new smile with daily care. 100& Cruelty- free. No dyes or sweeteners. 100% natural ingredients.