Magnificent color. Magnified brilliance. Color that looks and feels so incredible, it leaves your lips wanting more. Two seductive finishes: satin lasting creme and lustrous lasting shimmer. Exclusive True VisionTM technology provides maximum color impact, dimension and wear. The lipstick is enriched with lip-loving ingredients that leave lips soft and creamy-smooth. In a spectrum of shades, from sublime to vivid. Designed by Tom Pecheux, Creative Makeup Director of Estée Lauder.