What it is: A transfer-resistant, long-wear liquid lipstick in bold, high-pigment vegan shades with a smooth, comfortable matte finish.What Else You Need to Know: The liquid lipstick that started a revolution. This creamy formula glides over lips and sets to a true matte finish, plus it’s packed with natural moisturizers like vitamin E and sunflower seed wax. Choose from a range of unique pops to neutrals, including Lolita, the iconic chestnut rose shade.