Keywords 24h wear – High comfort – High color Benefits Cushiony supple color Type Eye Shadow This innovative hybrid eyeshadow, which is not a powder, nor a cream, is a smooth, long-lasting film. Each shade is intensified with a second pigment for a multi-dimensional effect: the base color covers the eyelid, and second pigment adds drama to the contour.The technology: Color-FilTM, for the first time in an eyeshadow. A new high resistance bi-polymer enables the metallic eyeshadow to perfectly fit the color to the eyelid with cushiony suppleness, for a never-before-seen comfortable, 24-hour wear. Eyes To Kill Intense Eyeshadows slide on and stay on, but wipe off in an instant. Apply wet or dry with fingers or the Armani large eye contour brush.