Keywords Vivid – Translucent – 8h hydration Benefits The brightness of a lipstick, the translucency of a gloss,the comfort of a balm. Type Lipstick A combination of a hydrating base and transparent lip color, this moisturizing lipstick smooths and fills ridges and lines and enhances the natural tone of lips. Lipstick features a cutting-edge color formulation process: the Color Shine Moisture Polymer, a revolutionary component able to retain twice its volume of water, enhance color luminosity while locking in hydration on the lip surface for over 8 hours. Three shades hovering between straight orange and pink-orange: Acid Tangerine 300, Mandarin Orange 301, and Orange Mutation 302. Three incandescent reds, sheer versions of Rouge d’Armani 400: Red Carpet 400, Ripe 401, Scarlato 402. Three lively transparent pinks: Ecstasy 500, Vita 501, Blush 502. Three purple shades: Bitten 600, Tulipe Noire 601, Black Lacquer 602. Two neutral shades: Beige 100 and Beige Rose 101 "Allure Best of Beauty Winning Shade in 300".