Purple Our classic, straight forward ceramic straightener with solid ceramic plates that guarantee fast and smooth straightening results without pulling or breaking hair. Hair will be three times smoother and silkier than with ordinary ceramic straightening irons. High concentration of negative ions cuts straightening time in half. Negative ions renew your hair's natural softness and shine and eliminates frizziness. Ultra-light : The body of the straightener is constructed using light-weight, high-strength composite materials, commonly used in the aerospace industry. Ultra-fast : Achieve the desired temperature in less than 25 seconds (half the time of conventional models). This in turn saves electricity and prolongs the lifespan of the product. On/Off switch on the temperature control thermostat. Hotter and more consistent heat on all adjustable temperature settings Adjustable temperature controls suitable for every hair type (240°C/460°F, 120°C/200°F) Ergonomic design making it more comfortable to use. Designed in Italy, engineered with American technology.