o Smooth & Define Unruly, Frizz-Prone Hair with i-23 Complex Proven Beauty Frizzy, dull hair becomes smooth, manageable and shine-enriched. Infusium 23 does it all with an integrated system of proven science, exclusive technology and personalized products that transform hair for better-than-ever hair days. Cleanse & Care: Start with Infusium 23 Frizz Controller Shampoo. Blended with moisture enhancers and anti-frizz ingredients to smooth and saturate, frizz-inclined hair. An i-23 Complex enriched with pro-vitamins, proteins and amino acids softens and heightens shine, leaving hair glossy-smooth and in control. Not tested on animals Questions or comments -