Jerome Russell Punky Color is semi-permanent conditioning hair color. Outrageous color on bleached or chemically treated hair, highlight effects on darker hair-no peroxide required. With over 30 years experience, Jerome Russell is a world leader in the hair color industry. These products contain the highest quality ingredients. They don't use acid dyes, since these can stain the scalp and cause color bleed on clothing and bedding are cruelty free and are not test on animals. Keep out of the reach of children. This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. Avoid contact with eyes. This product must not be used for the dying of eyelashes, eyebrows, mustache , beard or facial hair.