What it is:A highly natural nourishing and lengthening mascara infused with argan oil and lash-strengthening bamboo extract. What it does: Treat your lashes to the nourishing power of 100 percent Pure Argan Oil mixed with blackest-black iron mineral pigments, and infused with the lash-strengthening properties of bamboo. A total of 91 percent natural, this mascara conditions as it coats, lengthens, volumizes, lifts, and curls. The unique formula is delivered by an innovative five-ball brush that reaches every lash for your most wide-awake eyes. Lashes appear healthier and less lash loss is experienced during makeup removal.What else you need to know:This product is cruelty-free, clinically tested, and formulated without gluten, GMO, synthetic fragrance, formaldehyde, and PEG compounds. Research results:- 24-hour mascara - 91% natural - Clinically proven to increase the appearance of lash volume 10x after one application In consumer studies:- 94% saw an increase in lash length- 94% said lashes appeared healthier after continued use- 82% experienced less lash loss during makeup removalClean at SephoraClean at Sephora is a curation of brands committed to evolving the beauty industry. When you see our Clean seal, you can be sure this brand's products are formulated without certain ingredients that are potentially harmful to human health and the environment and also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more. For the full list, check out the Ingredients tab.