Named "Best Waterproof Mascara" for InStyle magazine's "Best Beauty Buys" (May 2012 issue, p.280). Control the waterproof volume up to six times for ultra-resistant lashes with 16-hour wear. Exclusive Softshield™ WP formula wraps and seals lashes one layer at a time. Soft, supple lashes with no smudging or clumping. Sixteen hour hold. Patented Powerfull™ brush intensifies lashes from root to tip.