"La vie est belle", a French expression meaning "Life is beautiful"; the manifesto of a new era. Universal yet personal, Lancôme's femininity is a choice embraced by women, not an imposed standard. The choice to live one's life and fill it with beauty. Your own way. Lancôme has long fostered this conviction, and shares it today with all women in the form of an exceptional creation. The fragrance of joyful femininity and happiness. The fragrance that makes life more beautiful.