Let the Show begin! Alber Elbaz stands among today's major contemporary designers. Born in Morocco and raised in Israel, he studied in the United States and began working in New York before lending his genius to some of Paris' most legendary houses. Beyond garments, he has crafted an entire universe, unafraid to challenge the codes of luxury to inject his realm with a healthy dose of good mood. His collaboration with Lancôme: Alber Elbaz lends his unmistakable style to four worldwide best-selling Lancôme mascaras and the new Hypnôse eye palette. He has thus imagined an irresistible temporary collection: pure fashion down to the tiniest detail, like the bow adorning the boxes. "The real theme running through the collection is eyes," he explains, "and roundness forms. The bottles are so fabulously rounded that they were my inspiration. I wanted to create rounded shapes with a hint of humor." Alber's Hypnose Doll Lashes The first “doll lashes” effect mascara, for broader, longer and lifted eyes. Draped in its red heart dress, Doll opens the show with just the right dose of innocence.