What is it: A split dome of baked eye shadow and creamy baked eyeliner.Who is it for: Suitable for all eye colors, skin tones, and skin types. Why is it different: This eye shadow and liner duo starts as a swirl of liquid pigments that are poured into terra-cotta pans and baked for 24 hours. The result is an extremely fine powder that's silky smooth with a dewy-fresh look that adapts perfectly to each individual complexion. Easy and goof-proof, this eye shadow and liner glides on with a fluidity that creates a smooth, flawless line. The buildable formula also gets darker with every layer. How do I use it: Stroke a pale hue of the lighter color over your entire lid. Using the liner end of your brush, apply the darker color along your top and bottom lash lines. Extend and lift slightly at the outer corner.From Laura Geller.