The most intense line for lasting drama. Maybelline New York Eye Studio Lasting Drama Gel Eyeliner holds highly concentrated pigments in a clear gel base, so color is more intense and lines resist wear for 24 hours. Smudge-proof and water-proof. Why you'll love Maybelline New York Eye Studio Lasting Drama Gel Eyeliner: Intense color from highly concentrated pigments 24 hour wear Smudge-proof & waterproof Directions: Dip tip of brush into Maybelline Eye Studio Lasting Drama Gel Eyeliner and wipe off excess on rim of jar. Glide brush in small strokes across lash line. Continue to build line, until desired intensity is achieved. After each use, wipe brush clean with dry tissue and close cap tightly.