Fall in love with color, all over again: crisper color from pure pigments. Creamier feel from nourishing honey nectar. Maybelline New York Color Sensational Lipcolor so rich, so stunning... it's sensational. Why you'll love Maybelline Color Sensational Lipcolor: Crisper color from pure pigments Creamier feel from nourishing honey nectar Lush, tempting, irresistible shades Directions: Apply Maybelline New York Color Sensational Lipcolor by starting in the center of your upper lip. Work the lipstick from the center to the outer edges of your lip, following the contours of your mouth. Repeat the technique on your lower lip.