Mid-Century Ads examines American print advertising in the '50s and '60s, also known as the age of the "Big Idea." This companion set of books showcases clever campaigns from the height of American consumerism and capitalism in a resurgence of fresh colors digitally mastered to look as new as the day of their first publications. Edited by cultural anthropologist and graphic design historian Jim Heimann, the Executive Editor for TASCHEN America.